Estee Lauder Bets on Localized Strategy in Markets Like India -- Market Talk

Dow Jones06-09 20:04

1204 GMT - Estee Lauder is implementing local expertise in markets like India, Nadine Graf, its president for Europe, U.K. & Ireland and Emerging Markets, says at the ShopTalk Europe conference in Barcelona. Brands need to be relevant in local communities as "it's not one size fits all," she says. "What is global is desirability," Graf says, adding that demand for beauty products remains strong. Consumers are very different in each market, she says. For instance, in India, festivities and celebrations such as marriages are key events for consumers, Graf says. "We need to tackle this with local ambassadors and creators. We can't translate a global campaign for the Indian market," she adds. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

June 09, 2026 08:04 ET (12:04 GMT)

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Consumers are very different in each market, she says. For instance, in India, festivities and celebrations such as marriages are key events for consumers, Graf says. \"We need to tackle this with local ambassadors and creators. We can't translate a global campaign for the Indian market,\" she adds. 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Brands need to be relevant in local communities as \"it's not one size fits all,\" she says. \"What is global is desirability,\" Graf says, adding that demand for beauty products remains strong. Consumers are very different in each market, she says. For instance, in India, festivities and celebrations such as marriages are key events for consumers, Graf says. \"We need to tackle this with local ambassadors and creators. We can't translate a global campaign for the Indian market,\" she adds. (andrea.figueras@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 09, 2026 08:04 ET (12:04 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4533","symbol_name":"AQR资本管理(全球第二大对冲基金)","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2642467685","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2642467685","pubTimestamp":1781006640,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1204 GMT - Estee Lauder is implementing local expertise in markets like India, Nadine Graf, its president for Europe, U.K. & Ireland and Emerging Markets, says at the ShopTalk Europe conference in Barcelona. 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