Prada (SEHK:1913) Stock After NASA Spacewear Move Is It Still Undervalued

Simply Wall St.06-13

Prada (SEHK:1913) has attracted fresh attention after unveiling an inner-layer garment for NASA astronauts, created with Axiom Space. This signals a push beyond traditional luxury products into space-...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2643217830?lang=en_US&edition=fundamental","thumbnail":"https://images.simplywall.st/asset/industry/4131000-choice2-main-header/1585186733037","is_english":true,"pubTime":"2026-06-13 21:26","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2643217830","market":"us","top_or_hot":-1,"title":"Prada (SEHK:1913) Stock After NASA Spacewear Move Is It Still Undervalued","media":"Simply Wall St.","content":"<div>\n<p>Prada (SEHK:1913) has attracted fresh attention after unveiling an inner-layer garment for NASA astronauts, created with Axiom Space. This signals a push beyond traditional luxury products into space-...</p>\n\n<a href=\"https://simplywall.st/stocks/hk/consumer-durables/hkg-1913/prada-shares/news/prada-sehk1913-stock-after-nasa-spacewear-move-is-it-still-u\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Prada (SEHK:1913) Stock After NASA Spacewear Move Is It Still Undervalued</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPrada (SEHK:1913) Stock After NASA Spacewear Move Is It Still Undervalued\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-06-13 21:26 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/hk/consumer-durables/hkg-1913/prada-shares/news/prada-sehk1913-stock-after-nasa-spacewear-move-is-it-still-u><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Prada (SEHK:1913) has attracted fresh attention after unveiling an inner-layer garment for NASA astronauts, created with Axiom Space. This signals a push beyond traditional luxury products into space-...</p>\n\n<a href=\"https://simplywall.st/stocks/hk/consumer-durables/hkg-1913/prada-shares/news/prada-sehk1913-stock-after-nasa-spacewear-move-is-it-still-u\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1577","symbol_name":"香港本地消费股","start_time":0,"source_url":"https://simplywall.st/stocks/hk/consumer-durables/hkg-1913/prada-shares/news/prada-sehk1913-stock-after-nasa-spacewear-move-is-it-still-u","article_id":"2643217830","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4131000-choice2-main-header/1585186733037"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/hk/consumer-durables/hkg-1913/prada-shares/news/prada-sehk1913-stock-after-nasa-spacewear-move-is-it-still-u","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2643217830","pubTimestamp":1781357203,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Prada (SEHK:1913) has attracted fresh attention after unveiling an inner-layer garment for NASA astronauts, created with Axiom Space. This signals a push beyond traditional luxury products into space-related apparel.\nSee our latest analysis for Prada.\nThe HK$40.58 share price has been supported by short term momentum, with a 1 day share price return of 3.79% and a 7 day share price return of 10.45%. However, the 1 year total shareholder return is down 9.83%, pointing to a stock still...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK1577":"香港本地消费股","NASA":"Tema Space Innovators ETF","BK1545":"奢侈品股","BK1602":"香港零售股","BK1502":"双十一","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","BK1227":"服装、服饰与奢侈品","LU0181495838.USD":"施罗德新兴亚洲A Acc","01913":"普拉达"},"translate_title":"NASA宇航服搬迁后普拉达(SEHK：1913)股票仍被低估吗","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01913":0.9,"NASA":1.5},"content_text":"Prada (SEHK:1913) has attracted fresh attention after unveiling an inner-layer garment for NASA astronauts, created with Axiom Space. This signals a push beyond traditional luxury products into space-related apparel. See our latest analysis for Prada. The HK$40.58 share price has been supported by short term momentum, with a 1 day share price return of 3.79% and a 7 day share price return of 10.45%. However, the 1 year total shareholder return is down 9.83%, pointing to a stock still rebuilding confidence despite recent news such as the Axiom Space partnership. If Prada’s space push has caught your attention, it can be useful to broaden your watchlist and see which other companies are leading the charge in next generation AI infrastructure via the 48 AI infrastructure stocks. With a price of HK$40.58 per share, mixed recent returns and analysts’ targets sitting higher than the current price, the key question is simple: is Prada trading below its potential, or is it already pricing in all future growth? AdvertisementMost Popular Narrative: 18.6% Undervalued Prada’s most followed narrative pegs fair value at HK$49.88, above the recent HK$40.58 close. This puts the current price against a higher long term earnings path.  Miu Miu's significant space expansion, robust growth across all geographies, and increasing focus on higher-margin categories (like leather goods) are expected to boost the group's volume, sales mix, and profitability over the next several years.  Read the complete narrative. Want to see what sits behind that profitability story, across Prada and Miu Miu? The narrative leans on revenue compounding, margin shifts and a richer product mix, all feeding into a higher implied earnings base and a premium P/E years from now. Result: Fair Value of HK$49.88 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, this fair value story still relies on Prada managing tourism exposure and controlling rising costs, which could pressure revenue stability and margins if conditions change. Find out about the key risks to this Prada narrative. Another View: Market Multiple Flags Richer Pricing That HK$49.88 fair value hinges on earnings forecasts and discount rates, but today the stock trades on a P/E of 13.4x versus 12.3x for peers and a fair ratio of 9.9x. Put simply, the market is already paying up, so where is the cushion if sentiment cools? See what the numbers say about this price — find out in our valuation breakdown. SEHK:1913 P/E Ratio as at Jun 2026Next Steps If this mix of optimism and caution feels familiar, act while the data is fresh and evaluate it yourself using the 2 key rewards and 1 important warning sign. Looking for more investment ideas? If Prada has sharpened your focus, do not stop here. Widen your search now so you are not late to the next opportunity.  Spot potential value early by scanning companies that look mispriced on quality and fundamentals through the 193 high quality undervalued stocks. Build a steadier income stream by comparing high-yield stocks using the 482 dividend fortresses. Reduce portfolio shocks by focusing on companies with stronger financial footing via the 285 resilient stocks with low risk scores.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n        and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n        financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n        Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n        Simply Wall St has no position in any stocks mentioned.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.44.0","shortVersion":"4.44.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2643217830","isCrawlerRequest":true}