Fox's Deal for Roku Accelerates Streaming, Connected TV Strategy -- Market Talk

Dow Jones06-16

1120 ET - Fox's roughly $25 billion deal for Roku, will accelerate its strategy to increase exposure to streaming and connected TV, Morgan Stanley analysts say in a research note. "The acquisition of Roku would expand Fox's position from content owner and distributor into platform ownership, providing direct access to >100 million streaming households," the analysts write. They note those households are largely in the U.S., and that international markets present an emerging growth opportunity. "We believe the combination has the potential to boost FOX's content reach through Roku's distribution and provide value through Roku's first-party data," the analysts write. "While some peers are making a bet on owning content assets, Fox is making a clear bet on the future of distribution." Fox shares fall an additional 5% on Tuesday, falling sharply on Monday. (connor.hart@wsj.com)

(END) Dow Jones Newswires

June 16, 2026 11:20 ET (15:20 GMT)

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