Albertsons' (ACI) Media Collective arm launched a new tool for brands at its retail media network that includes episodic, scripted entertainment distributed on its platform, the company said Wednesday.
Through Albertsons Media Collective, brands can test marketing their ideas using shopper insights, the company said.
Procter & Gamble (PG) is a co-development partner for the initiative and is helping produce the first drama series, called Rico's Tacos and consisting of a number of one or two-minute episodes, the company said.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments