Market Chatter: Ferrari Reportedly Ties EV Purchases to Access to Exclusive Models

MT Newswires Live06-17

Ferrari (RACE) is encouraging some clients to buy its new Luce electric vehicle as a way to improve access to future limited-edition models, Bloomberg reported Wednesday, citing people familiar with the matter.

The report said Ferrari has indicated to certain collectors and prospective buyers that purchasing the approximately 550,000 euros ($638,000) EV could help strengthen their standing with the automaker and preserve access to sought-after vehicles.

Ferrari said buyers of limited-edition cars are selected based on long-term relationships and personal connections to specific models rather than whether a purchase improves a customer's ranking, according to the report.

The strategy follows mixed reactions to the Luce's debut last month, with some collectors criticizing the vehicle's design, the report said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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