Allbirds Names New CEO and Changes Name Again, Becoming Smartbird

Dow Jones06-17 20:48

By Katherine Hamilton

Allbirds is changing its name to Smartbird and bringing in a new chief executive to oversee its pivot from a shoe company to AI.

The San Francisco company said Wednesday it has appointed Nadia Carlsten as chief executive and board member, succeeding Joe Vernachio.

The changes come after the company said in April it would change its business model from selling shoes to buying high-end servers equipped with AI chips and renting out access to them. Allbirds said at the time it was changing its name to NewBird AI, but has since changed it again.

In addition to the CEO change, Lily Yan Hughes was named board chair. Hughes has been a board member since October 2025.

Carlsten previously served as chief executive of DCAI, an AI company providing large-scale GPU compute infrastructure and enterprise AI. In that role, she launched an AI supercomputer in partnership with Nvidia.

She was also vice president of Google spin-off SandboxAQ and launched Amazon's quantum computing service during a stint at Amazon Web Services.

Vernachio has served as chief executive since 2024 after nearly three years as operating chief.

The company has also completed the sale of its Allbirds brand and footwear assets, which it had announced earlier this year.

As part of the sale and transition, the company doubled the size of its convertible financing facility to $100 million.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

June 17, 2026 08:48 ET (12:48 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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Allbirds said at the time it was changing its name to NewBird AI, but has since changed it again. \n</p>\n<p>\n  In addition to the CEO change, Lily Yan Hughes was named board chair. Hughes has been a board member since October 2025. \n</p>\n<p>\n  Carlsten previously served as chief executive of DCAI, an AI company providing large-scale GPU compute infrastructure and enterprise AI. In that role, she launched an AI supercomputer in partnership with <a href=\"https://laohu8.com/S/NVDA\">Nvidia</a>. \n</p>\n<p>\n  She was also vice president of Google spin-off SandboxAQ and launched <a href=\"https://laohu8.com/S/AMZN\">Amazon</a>'s quantum computing service during a stint at Amazon Web Services. \n</p>\n<p>\n  Vernachio has served as chief executive since 2024 after nearly three years as operating chief. \n</p>\n<p>\n  The company has also completed the sale of its Allbirds brand and footwear assets, which it had announced earlier this year. \n</p>\n<p>\n  As part of the sale and transition, the company doubled the size of its convertible financing facility to $100 million. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Katherine Hamilton at katherine.hamilton@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 17, 2026 08:48 ET (12:48 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; 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