Instacart (CART) has launched a short-form vertical video feature that allows users to browse and shop meal and recipe content within retailer storefronts on its platform, the company said Monday.
The Immersive Feed feature, currently being tested with selected advertisers, enables consumers to view videos and add featured products directly to their shopping carts, the company said.
Advertisers can use existing vertical video assets or create new content through Instacart's advertising platform, it said.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments