Playboy Shares Rise on Deal to Buy Large Fortress Investment Stake Below Market

Dow Jones06-22

By Adriano Marchese

Playboy shares were higher Monday after the company said it would buy back nearly 15% of its common shares at a steep discount.

Shares traded 6.9% higher to $1.55.

The global pleasure and leisure company said it has agreed to acquire 16.6 million shares of its stock from funds managed by affiliates of Fortress Investment Group.

The agreement is for the entire stake to be acquired at a fixed price of $1.05 per share for a total of $17.4 million.

The stock is down about 23% year-to-date, and traded on Thursday, its latest full trading day, at $1.45 apiece.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

June 22, 2026 09:46 ET (13:46 GMT)

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