Heineken's New Boss Likely to Stick to Plans -- Market Talk

Dow Jones06-23

0838 GMT - Heineken investors should expect its new CEO to keep the ship steady rather than embarking on a radical new strategy, Bernstein analysts write in a note. The Dutch brewing major said JDE Peet's executive Rafael Oliveira will fill the now-empty boss's seat in Amsterdam, replacing departed company man Dolf van den Brink. "There is much to like in Rafa's background," Bernstein says, pointing to Oliveira's stint at consumer-foods giant Kraft Heinz and his background in banking. Oliveira is unlikely to tinker much with a current turnaround plan aimed at cutting costs and betting on alcohol-free products, Bernstein says."Don't expect big changes," the brokerage says. Heineken shares gain 2.9% to 73.04 euros. (joshua.kirby@wsj.com; @joshualeokirby)

 

(END) Dow Jones Newswires

June 23, 2026 04:39 ET (08:39 GMT)

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