TKO Group Calls White House Event Its Biggest UFC Event Ever

Dow Jones06-26

TKO Group said the fight it hosted on the South Lawn of the White House earlier this month was its most-watched UFC event ever in the U.S.

The event had an estimated 34 million global viewers, making it one of the most-watched events in the history of the Ultimate Fighting Championship, TKO said.

Paramount Skydance, which had exclusive streaming rights to the program, said recently that the event garnered 17 million total viewers on its Paramount+ platform in the U.S. and Latin America.

Final viewership total reflected the standard reporting process for some international broadcasters, with audience data for some markets being finalized seven to 10 days after the events air. Some countries, including Spain and France, won't report viewership until next month.

The cage match, hosted on President Trump's birthday on June 14, brought a few thousand fans to the South Lawn and featured a bevy of paid advertisements.

Write to Dean Seal at dean.seal@wsj.com

(END) Dow Jones Newswires

June 26, 2026 08:29 ET (12:29 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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