Lower Oil Prices Seen Benefiting Apparel, Footwear Stocks

Dow Jones06-30

1410 ET - The recent drop in oil prices will likely provide a boost that hasn't been accounted for in apparel and footwear companies' forecasts, according to Baird in a note. Analysts Jonathan Komp and Alexander Conway say that considering WTI crude was about $95-$110/barrel in late April/early May, they think current prices are well below the levels embedded in most guides. They believe such sizable declines typically boost consumer confidence. This should support upside for apparel and footwear stocks, especially given those companies have pointed to resilient and healthy consumer demand lately as well as solid full-price selling trends, the analysts say. "We see potential for higher consumer sentiment and group valuations ahead," they say, noting particularly good setups for Dick's Sporting Goods, Crocs and Adidas. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 29, 2026 14:10 ET (18:10 GMT)

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This should support upside for apparel and footwear stocks, especially given those companies have pointed to resilient and healthy consumer demand lately as well as solid full-price selling trends, the analysts say. \"We see potential for higher consumer sentiment and group valuations ahead,\" they say, noting particularly good setups for Dick's Sporting Goods, Crocs and Adidas. 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