Italy holidays: how to do Positano well, as Netflix moves in

cityam06-30 11:45

Italy holidays: a guide to Positano Italy holidays: Positano is about to appear for its close-up. Here’s how to do it wellCoco Chanel needed only a suntan and a scandalous pair of beach pyjamas to ...

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Here’s how to do it wellCoco Chanel needed only a suntan and a scandalous pair of beach pyjamas to ...</p>\n\n<a href=\"https://www.cityam.com/italy-holidays-how-to-do-positano-well-as-netflix-moves-in/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BULZ","symbol_name":"MicroSectors FANG & Innovation 3X Leveraged ETN","start_time":0,"source_url":"https://www.cityam.com/italy-holidays-how-to-do-positano-well-as-netflix-moves-in/","article_id":"2647584396","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/06/Italy-holidays-Positano-Netflix.png?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/italy-holidays-how-to-do-positano-well-as-netflix-moves-in/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2647584396","pubTimestamp":1782791100,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"Italy holidays: a guide to Positano Italy holidays: Positano is about to appear for its close-up. 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All it took was a warning from John Steinbeck: “The cliffs are all taken,” he wrote in 1953 – the town was too steep and secluded for the “honky tonk” to ever arrive.His verdict was published in Harper’s Bazaar, and the circus promptly packed their linen. The fishing village turned almost overnight into a lodestar for the global glitterati, drawing presidents’ wives and princesses who told all of their friends, proving no cliff is steep enough to deter a socialite. Seventy years on, it’s still a faff to get here, unless you arrive by yacht, as Positano has always implied one should.A drive from Naples snakes past Pompeii and Vesuvius onto the SS163, a cliff-edge road that corkscrews between rock and the Tyrrhenian Sea. A Vespa remains the entirely appropriate option to navigate the hairpin bends. Most visitors arrive by ferry or bus, released into the vertiginous streets stacked with peaches-and-cream buildings that cascade precariously towards the sea. The town is permanently inhabited by just 4,000 souls. Each summer that figure becomes increasingly difficult to process as day-trippers swarm, in pursuit of their own la dolce vita: an Aperol Spritz and inevitable “wish you were here” broadcast.Italy holidays: the glamour of PositanoYet, the irony at the heart of la dolce vita — the sweet life — is that it was never really about spectacle. It was about savouring the present: a long lunch, a slow passeggiata. That part can be tricky. The lanes brim with sorbet-stuffed lemons and lemony trinkets, and boutiques spill out lemon-print dresses onto stone walls. I watched a toddler wipe gelato fingers on a lemon-print kaftan that I discovered cost €500. In his defence, the artisan and the tat can be hard to tell apart. Four-fifths of Positanesi work in tourism and have embraced the folly with Mediterranean pragmatism and seasonal crowd-control measures.The success rate is debatable as you shuffle down pathways designed for goats. It’s fair to say that generational wealth has been squeezed from the humble citrus fruit, and from the town’s gift for monetising the legend it has so successfully exported. But the danger, when speaking about Positano, is sounding too pleased with one’s own cynicism. The crowds are real. The commerce is relentless. And yet the beauty is, genuinely, of cosmic proportions. No international hotel brand has managed to set up shop.Home-grown icons like Le Sirenuse and Villa Treville still set the classic, polished standard, selling the old-money mirage of striped awnings and white-jacketed waiters. But there is a cooler Italian fantasy now – you can feel it in London’s sudden glut of candlelit trattorias and the satirical bite of Real Housewives of Clapton, ribbing those who worship at the altar of the San Marzano tomato. Cinema captures the mood in its purest form: no longer Fellini’s paparazzi-lit La Dolce Vita, or Sophia Loren melodrama, but the sun-struck, sensual, undone world of Luca Guadagnino (Call Me by Your Name, A Bigger Splash.) Nectarines from Nonna’s bowl. An espresso taken with wet, salty hair. Or the euphoria of swimming in dreamy briny blues with nobody else in sight.\n\n\nThe standout is Casa Grande, a five-bedroom residence with vaulted ceilings and a balcony for every day of the week. \n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAt Torre Sponda, that’s exactly what happens. This private gated estate is Positano at its most improbable. Folded into the southern cliffs, fifty metres down from one of the busiest viewpoints, the surface noise of scooters and suitcase wheels falls away. The entrance could very well be a dead end. Behind the gate, five cliff-hung villas and apartments are stitched together by hundreds of stone steps and gardens of vegetal wonders. The modern chapter of Torre Sponda began in 1905, when the grandfather of its current custodians, renowned designers Raimonda and Fausta Gaetani, purchased the estate. It was a family home, and its charm lies in interiors accumulated over a century of summers, not spewed out in a single renovation.From Murano chandeliers and seahorse-shaped lights to terrace railings polished by heat and time: it has been properly and happily lived in. When Gruppo Ginobbi began managing in 2025, rather than beige-wash it into submission, they had the good sense to leave the Gaetani imprint intact. Your keys jangle in your pocket, and there’s not a QR code in sight. Hallelujah. At one of the estate’s photographic corners, you half expect to find Timothée ChalametAt the centre of the estate stands Torre, a 13th century Saracen watchtower that gives the property its name. Part of a defensive network to warn of raiders arriving by sea, each tower was linked to the next by fire and smoke signals running the length of the Amalfi coastline. Most of its kind have since become restaurants or ruins, but here, you can still sleep on a four-poster bed inside the watch itself.The wraparound terrace has one of the best private views of Spiaggia Grande. The standout is Casa Grande, a five-bedroom residence with vaulted ceilings and a balcony for every day of the week. Inside you’ll find villa host Serena whipping up a breakfast of buttery cornetti and ripe fruit to be enjoyed al fresco. Casa Grande’s pool is inside a Cycladic-style cave, with the main pool further down.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.44.0","shortVersion":"4.44.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2647584396","isCrawlerRequest":true}