12 Stocks Favored to Soar in the Sector That Has Missed the 2026 Market Rally

Dow Jones07-08 00:24

The S&P 500's consumer discretionary sector is the only one of 11 sectors to decline so far this year

Analysts polled by FactSet expect shares of Ulta Beauty to rise by 40% over the next year.

So far this year, a broad rally for stocks has been driven by profit increases. But there are always stocks that miss a rally, and this year, one S&P 500 sector has declined.

Below is a screen of stocks within the consumer discretionary sector of the S&P 500 SPX, for companies favored by analysts.

Here are year-to-date price changes for the 11 sectors of the S&P 500 through Monday, along with forward price/earnings ratios and those at the end of 2025. The sectors are listed by ascending price changes, excluding dividends, with the full index at the bottom. There is additional data explained below the table.

 
Sector or index           2026 price change  Forward P/E  Forward P/E as of Dec. 31  2026 change in rolling 12-month EPS estimate  Projected revenue CAGR from 2026 through 2028 
Consumer discretionary                -0.2%         27.4                       29.6                                            8%                                           7.7% 
Financials                             2.5%         15.5                       16.3                                            8%                                           5.0% 
Communication services                 3.9%         19.9                       22.3                                           17%                                           9.8% 
Healthcare                             4.6%         18.8                       18.6                                            4%                                           5.5% 
Utilities                              6.0%         18.0                       17.9                                            6%                                           5.2% 
Consumer Staples                       7.9%         22.9                       22.1                                            4%                                           3.4% 
Real estate                           10.3%         18.2                       17.1                                            4%                                           6.9% 
Materials                             13.6%         17.8                       19.0                                           22%                                           3.2% 
Information technology                17.1%         22.7                       26.7                                           40%                                          18.9% 
Energy                                18.0%         12.5                       16.0                                           51%                                          -2.8% 
Industrials                           19.6%         26.1                       23.9                                           10%                                           7.7% 
S&P 500                               10.1%         20.6                       22.2                                           19%                                           7.6% 
                                                                                                                                                                 Source: FactSet 

The consumer discretionary group is the only S&P 500 sector to decline so far in 2006.

The S&P 500's year-to-date gain of 10.1% compares well to an average annualized return of 11.4% (including reinvested dividends) over the past 20 years, according to data provided by FactSet.

For the full S&P 500, the forward price/earnings ratio has declined this year to 20.6 from 22.2 at the end of 2025. This is the ratio of prices to rolling consensus 12-month earnings-per-share estimates among analysts polled by FactSet, weighted by the companies' market capitalization. The rolling 12-month EPS estimate for the full index has increased 19% this year. It turns out that forward P/E ratios have declined for six of the S&P 500's 11 sectors, with the information technology and energy sectors standing out with the largest such valuation declines.

The consumer discretionary sector is the most expensive one on a weighted forward P/E basis, although its rolling 12-month EPS estimate has increased 8% as its price has declined slightly. The largest stock in the sector by market cap is Amazon.com (AMZN), which has a valuation of $2.62 trillion. This stock trades at a forward P/E of 26, which is lower than the weighted valuation of 27.4 for the sector.

And despite its ubiquity, Amazon's projected compound annual growth (CAGR) rate for revenue is projected to be 13.7% from 2026 through 2028. That compares with a projected sales CAGR of 7.7% for the full consumer discretionary index. So Amazon appears attractively priced based on these figures.

The sales projections are based on consensus estimates among analysts polled by FactSet, with adjustments by the data provider for calendar years, since some companies have fiscal-reporting periods that don't match the calendar.

Screening the consumer discretionary sector of the S&P 500

To screen the 47 stocks in the S&P 500's consumer discretionary sector, we looked at ratings and consensus price targets among analysts polled by FactSet. Analysts working for brokerage and research firms tend to set 12-month price targets.

Here are the dozen companies in the S&P 500 consumer discretionary sector for which the price targets imply upside of at least 25%, while at least two-thirds of the analysts rate the stocks a buy:

 
Company                    July 6 price  Consensus price target  Implied 12-month upside potential  Forward P/E  Projected sales CAGR from 2026 through 2028 
Las Vegas Sands                  $46.58                  $68.93                                48%         13.4                                         4.0% 
Hasbro                           $77.98                 $113.23                                45%         12.7                                         4.8% 
Wynn Resorts                     $95.89                 $137.83                                44%         19.5                                         3.9% 
Ulta Beauty                     $452.49                 $632.29                                40%         15.1                                         5.2% 
AutoZone                      $2,957.71               $3,973.86                                34%         17.6                                         7.5% 
O'Reilly Automotive              $84.24                 $111.17                                32%         24.9                                         6.3% 
DoorDash                        $188.46                 $248.54                                32%         55.5                                        19.7% 
Aptiv PLC                        $59.73                  $78.05                                31%          9.2                                         2.6% 
Amazon.com                      $244.16                 $317.32                                30%         26.0                                        13.7% 
Carnival Corporation             $27.51                  $34.94                                27%         11.0                                         3.9% 
Chipotle Mexican Grill           $33.98                  $42.97                                26%         28.2                                        10.8% 
General Motors                   $77.85                  $97.96                                26%          5.6                                         2.2% 
                                                                                                                                             Source: FactSet 

Click on the tickers for more about each company.

Don't miss: Eight microcap stocks of companies expected to grow sales by triple digits through 2028

-Philip van Doorn

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

 

(END) Dow Jones Newswires

July 07, 2026 12:24 ET (16:24 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment