Take-two's 'GTA VI' Supercycle is Just Beginning

Dow Jones07-08

1351 ET - The upcoming release of "Grand Theft Auto VI" represents a supercycle for Take-Two Interactive Software that is only beginning, Benchmark analyst Mike Hickey writes in a note. Since "GTA V" was released in 2013, the company has grown its live-service operating experience and abilities in player acquisition and monetization, while players are more used to continuing digital engagement, subscriptions and live-service content. "The larger long-term opportunity extends well beyond initial software sales," Hickey writes. "Rockstar's ability to acquire, engage, retain and monetize what we believe will become one of the world's largest entertainment ecosystems should ultimately become the primary driver of long-term value creation." (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

July 07, 2026 13:51 ET (17:51 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment