Canadian Wireless Carriers Showing Signs of Pricing Discipline

Dow Jones07-08

1038 ET - Canadian wireless carriers appear to be moving in the right direction with pricing, says TD Cowen's Vince Valentini. The analyst notes that pricing discipline has remained solid, with modest hikes in mobile plan prices now visible or anticipated across discount and full-service brands. However, one notable exception remains: Quebecor's Freedom Mobile, the newest challenger on the stage which has traditionally kept its prices low to gain a foothold in the market. "Freedom Mobile [is] the only postpaid brand in Ontario, Alberta and British Columbia, yet to move, making it the key brand to watch over the next week," he says. The higher price points should create a "healthier" baseline, Valentine adds. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

July 08, 2026 10:38 ET (14:38 GMT)

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However, one notable exception remains: Quebecor's Freedom Mobile, the newest challenger on the stage which has traditionally kept its prices low to gain a foothold in the market. \"Freedom Mobile [is] the only postpaid brand in Ontario, Alberta and British Columbia, yet to move, making it the key brand to watch over the next week,\" he says. The higher price points should create a \"healthier\" baseline, Valentine adds. 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