Li Ning's 2H Earnings Likely to be Pressured by Brand-building Costs

Dow Jones07-16

0451 GMT - Li Ning's 2H earnings could be pressured by slower demand growth and increased brand-boosting investment, HSBC Global Investment Research analysts say in a note. While the Chinese sportswear maker's 1H profit are likely to remain resilient, they expect 2H earnings to drop 14% on year, as the company could raise its brand-building costs. The analysts believe Li Ning is on the right path to gain market share in China's sportswear industry, but macro uncertainty could partly weigh on near-term earnings visibility. HSBC cuts its 2027 and 2028 profit forecasts by 15% and 11%, respectively. The bank trims its target price to HK$18.30 from HK$24.80 on the weaker outlook, but retains a buy rating. Shares fall 1.6% to HK$14.88. (megan.cheah@wsj.com)

(END) Dow Jones Newswires

July 16, 2026 00:51 ET (04:51 GMT)

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