Humble Grape is up for two Toast the City Awards: Here’s why

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The stunning Humble Grape on Bow Lane We have launched the Toast the City awards 2026 and throughout the year we’ll be speaking to some of our amazing Finalists – today it’s Enya Buchenau, marketing ...

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To vote for your favourite Square Mile spots for the 2026 awards, from bars and restaurants to galleries and green spaces, visit the Toast the City website here.What makes Humble Grape stand out?James, our founder, created Humble Grape to make wine accessible for everyone. No matter your preferences, your taste, your wine knowledge or your preconceptions, we want to find a wine for you. Ask us as many questions as you like, including the stupid ones – those are our favourites. We just want to make sure everyone leaves having found a wine they love, in a completely anti-snobbery environment. We strongly encourage discovery, be it through our team asking questions, our wine events, our wine offers such as the monthly flight, or our new discovery experiences.We import all of our wines ourselves – cutting out the middleman – which means great value for money and wines you can’t find anywhere else in the UK. Every single one is organic, biodynamic, or low intervention, sourced from the best producers around the world. We also only work with small family vineyards.How would your regulars describe Humble Grape in three words?Genuine, knowledgeable, fun.\n\nWhat’s the one thing Humble Grape does better than anyone else?Our wine knowledge is second to none. Every Monday our teams have wine training – we bring winemakers in to speak to our staff directly, and we have online trainings. Every single person on our floor is deeply passionate about wine and incredibly knowledgeable. Many of them come from wine regions all over the world, which adds a special depth to the conversations they have with guests. And because we import everything ourselves, the quality of what’s in the glass is exceptional. Wine is what we pour our heart and soul into, and I think that shows.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBut beyond the knowledge, it’s the discovery that really sets us apart. We ask targeted questions to understand exactly what each guest loves, so that every wine we pour is personal to them. Helping someone find a wine they didn’t know they’d love is what we’re here for.What’s the biggest challenge to running a business in the City?The employer National Insurance rise last April hit hospitality particularly hard – we’re a labour-intensive industry, so that lands heavily. Then there’s the alcohol duty increase in April, the third in three years, which added yet more cost pressure on top of an already squeezed environment.Trading patterns have shifted too. City footfall on Mondays and Fridays is still lower than pre-pandemic levels, and people have fundamentally changed where and when they eat out. The cost of living crisis hasn’t gone away either. Consumer spending on dining has been squeezed, and people are more selective about where they choose to go.\n\nAnd the biggest opportunity?The Square Mile has seen massive development over the last few years. There’s just so much more going on, making this district significantly more vibrant, more exciting, and increasingly a destination in its own right.On the trading side, while people are going out less, they’re spending more when they do. But their expectations are higher too, so the biggest opportunity lies in experiences. So not just a meal or a drink, but something memorable. Value for money matters enormously, and that doesn’t mean cheap, it means people want to feel it was absolutely worth what they spent.The “drink less, drink better” movement is growing, too. Organic and low-intervention wines have gone properly mainstream, especially among younger drinkers who care more about provenance.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.45.2","shortVersion":"4.45.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2651124879","isCrawlerRequest":true}