Li Auto launches revamped L6 SUV at unchanged price to revive sales

CnEVPost07-16 21:53

Li Auto's updated Li L6 SUV. Credit: Li Auto The new Li L6 starts at 249,800 yuan ($36,910) and is equipped with Li Auto's in-house developed Mach M100 assisted driving chip. The new SUV offers a ...

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Credit: Li Auto\n\n\nThe new Li L6 starts at 249,800 yuan ($36,910) and is equipped with Li Auto's in-house developed Mach M100 assisted driving chip.\nThe new SUV offers a ...</p>\n\n<a href=\"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/\">Source Link</a>\n\n</div>\n","source":"cnevpost_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Li Auto launches revamped L6 SUV at unchanged price to revive sales</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLi Auto launches revamped L6 SUV at unchanged price to revive sales\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-07-16 21:53 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/><strong>CnEVPost</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Li Auto's updated Li L6 SUV. Credit: Li Auto\n\n\nThe new Li L6 starts at 249,800 yuan ($36,910) and is equipped with Li Auto's in-house developed Mach M100 assisted driving chip.\nThe new SUV offers a ...</p>\n\n<a href=\"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4099","symbol_name":"汽车制造商","start_time":0,"source_url":"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/","article_id":"2651440136","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20480%20270'%3E%3C/svg%3E?op=imageView2&mode=2&width=256&height=256&quality=70&format=png"],"rights":{"source":"cnevpost_highlight","url":"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2651440136","pubTimestamp":1784210020,"columns":[],"sourceInfo":{"source_id":"cnevpost_highlight","name":"CnEVPost"},"weMediaInfo":null,"summary":"The new Li L6 starts at 249,800 yuan ($36,910) and is equipped with Li Auto's in-house developed Mach M100 assisted driving chip.","collect":0,"end_time":0,"defaultTopTitle":"cnevpost.com","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"BK4099":"汽车制造商","LI":"理想汽车","02015":"理想汽车-W","BK4585":"ETF&股票定投概念","BK4526":"热门中概股","BK4548":"巴美列捷福持仓","BK4563":"昨日强势股","BK4503":"景林资产持仓","BK4555":"新能源车","BK4588":"碎股","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4551":"寇图资本持仓"},"translate_title":"理想汽车以不变的价格推出改款L6 SUV以重振销量","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"LI":1.98,"02015":1.98,"EVS.SI":0.6},"content_text":"Li Auto's updated Li L6 SUV. Credit: Li Auto\n\n\nThe new Li L6 starts at 249,800 yuan ($36,910) and is equipped with Li Auto's in-house developed Mach M100 assisted driving chip.\nThe new SUV offers a CLTC battery-only range of 300 km, with deliveries to begin within a week.\n\n\nLi Auto (NASDAQ: LI) officially launched the new-generation Li L6 extended-range SUV (sport utility vehicle) on Thursday, completing the revamp of one of its entry-level and historically best-selling models.\nThe new vehicle is available in only one variant, the Li L6 Ultra, priced at 249,800 yuan ($36,910). The price is the same as the starting price of its predecessor.\nThe older Li L6 was available in Pro and Max variants, starting at 249,800 yuan and 279,800 yuan, respectively.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\nLocal media outlet Leiphone previously reported that the overall per-vehicle cost of the new Li L6 increased by more than 14,000 yuan, due to rising prices of memory chips and lithium carbonate.\nKeeping the price unchanged means Li Auto has absorbed the cost pressure itself.\nDeliveries of the new Li L6 will begin within a week of the launch event. Customers who purchase during the initial sales period will receive three main benefits for free, including a front-row dual full-size zero-gravity seat package, an exclusive custom body color, and a black sport kit.\nPositioned as a \"versatile all-wheel drive SUV,\" the new vehicle's body dimensions are largely the same as the older model, with a length, width, and height of 4,935 mm, 1,960 mm, and 1,735 mm, respectively, and a wheelbase of 2,920 mm.\n\n\n\n\n\nThe power battery is one of the biggest upgrades in this revamp. The new vehicle's battery capacity has been increased from 36.8 kWh in the older model to 51 kWh, offering a CLTC battery-only range of 300 km, an increase of 88 km over its predecessor.\nWith a full tank of fuel and a fully charged battery, the updated Li L6 has a CLTC combined range of 1,250 km.\nThanks to a new-generation lithium iron phosphate (LFP) supercharging battery designed for extended-range vehicles, the vehicle can charge from 20% to 80% in just 12 minutes, 8 minutes faster than the older model.\n\n\n\n\n\nThe new vehicle continues to be powered by a 1.5T turbocharged range extender, with dual electric motors delivering a combined output of 300 kW (402 hp) and 0-100 km/h acceleration in 5.4 seconds.\nThe new Li L6 comes standard with Li Auto's in-house developed Mach M100 assisted driving chip with 1,280 TOPS of computing power, the same generation and same chip as the new Li L9, which is priced at nearly 500,000 yuan.\nConsumers can also opt for the dual Mach M100 embodied intelligence package, which boosts computing power to 2,560 TOPS and brings the number of LiDARs to four. The package is available at a limited-time discounted price of 20,000 yuan.\nInside the cabin, the new vehicle features a 29-inch 6K integrated display spanning the center console and front passenger area, powered by a Qualcomm Snapdragon 8797 chip. It offers an optional 21-inch 4K rear entertainment screen.\n\n\n\n\n\nThe new Li L6 arrives as demand for the current model has shrunk sharply. The model saw deliveries of just 915 units in June, plunging 94.44% year-on-year, according to data compiled by CnEVPost.\nThe delivery weakness was partly due to consumers holding off on purchases while waiting for the revamped model to launch.\n\n    {\"@context\":\"https://schema.org\",\"@type\":\"Dataset\",\"name\":\"Li L6 Monthly Deliveries Data\",\"description\":\"Monthly delivery statistics for Li L6 electric vehicle from 2024 to 2026\",\"url\":\"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/\",\"license\":\"https://creativecommons.org/licenses/by/4.0/\",\"creator\":{\"@type\":\"Organization\",\"name\":\"CnEVPost\"},\"temporalCoverage\":\"2024/2026\",\"variableMeasured\":{\"@type\":\"PropertyValue\",\"name\":\"Monthly Deliveries\",\"unitText\":\"units\"},\"distribution\":{\"@type\":\"DataDownload\",\"encodingFormat\":\"text/html\",\"contentUrl\":\"https://cnevpost.com/2026/07/16/li-auto-launches-revamped-l6/\"}}    \n\n\nLi L6 Monthly Deliveries 2024-2026\n\n\nMonth\n2024\n2025\n2026\n\n\n\n\nJanuary\n\n13,990\n5,025\n\n\nFebruary\n\n13,160\n4,900\n\n\nMarch\n\n17,197\n8,130\n\n\nApril\n2,381\n16,755\n5,560\n\n\nMay\n12,965\n18,781\n4,983\n\n\nJune\n23,864\n16,471\n915\n\n\nJuly\n24,856\n14,830\n\n\n\nAugust\n24,897\n11,217\n\n\n\nSeptember\n25,393\n12,325\n\n\n\nOctober\n25,814\n9,680\n\n\n\nNovember\n24,318\n9,434\n\n\n\nDecember\n27,769\n12,676\n\n\n\n\n\n\nLi L6 monthly deliveries\n\n\n\n                2024            \n\n\n                2025            \n\n\n                2026            \n\n\n\n\n\n\n\nSource: Company reports, CPCA\n© CnEVPost\n\n\n\n    (function() {\n        function init() {\n            if (typeof CnEVPostCharts === 'undefined' || typeof Chart === 'undefined') {\n                if ((init._retries = (init._retries || 0) + 1) < 300) setTimeout(init, 100);\n                return;\n            }\n            \n            CnEVPostCharts.createYearlyLineChart({\n                id: 'li-l6-chart-6a58e34e7df39',\n                years: [2024,2025,2026],\n                data: {\"2024\":[null,null,null,2381,12965,23864,24856,24897,25393,25814,24318,27769],\"2025\":[13990,13160,17197,16755,18781,16471,14830,11217,12325,9680,9434,12676],\"2026\":[5025,4900,8130,5560,4983,915,null,null,null,null,null,null]},\n                colors: {\"2024\":\"#999999\",\"2025\":\"#E8853F\",\"2026\":\"#6AAF3D\"},\n                months: [\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sept\",\"Oct\",\"Nov\",\"Dec\"],\n                yMax: 30000,\n                yStep: 6000            });\n        }\n        \n        if (document.readyState === 'loading') {\n            document.addEventListener('DOMContentLoaded', init);\n        } else {\n            init();\n        }\n    })();\n    \nLi Auto as a whole is also under pressure on both sales and profitability. The company delivered 30,895 vehicles in June, down 14.84% year-on-year, marking the second consecutive month of year-on-year decline.\nIn the first quarter, the company unexpectedly recorded a net loss of 2.3 billion yuan, with its gross margin falling to 7.9% from 20.5% in the same period last year.\nThe Li L6's revamp is a key step in Li Auto's overhaul of its L series extended-range electric vehicle (EREV) lineup.\nThe company launched the revamped Li L9 on May 15 and launched the new Li L8, which switched from six seats to five, on June 23.\nDeutsche Bank analyst Wang Bin's team previously said in a research note that the new Li L6 is expected to be a significant driver of Li Auto's sales.\nLi Auto founder, chairman, and CEO Li Xiang said he hopes the new Li L6 will not only be the best in its class, but also deliver experiences that punch above its class, becoming the \"king of experience\" in its segment.\nLi Auto has one more EREV model — the Li L7. The company has yet to announce details of an updated Li L7.\n\n\n\n\n\n\n\n\n\n\n\n\nLi Auto teases i9, its largest SUV yet, with September launch planned - CnEVPost\nLi i9 measures 5,225 mm in length with a 3,168 mm wheelbase, significantly larger than the current all-electric flagship Li i8.\n\n\nLi Auto\nJul 9, 2026\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n($1 = 6.7688 yuan)","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.45.2","shortVersion":"4.45.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2651440136","isCrawlerRequest":true}