1138 ET - Apple looks like it will continue to buck a slowdown among its smartphone competitors, Citi analysts say in a note. The company has a strong foothold in the mid-range price segment through promotions and subsidies, and its premium brand and loyal customer base should limit any pressure on demand as it raises some prices to offset higher component prices, the analysts say. The company will likely keep gaining market share as a result, the analysts say, while they forecast the smartphone and personal computer market to decline at a mid- to high-teens rate.(kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
July 13, 2026 11:39 ET (15:39 GMT)
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