Bread Financial Holdings Inc. Stock Underperforms Thursday When Compared to Competitors

Dow Jones05:18

DJ Bread Financial Holdings Inc. Stock Underperforms Thursday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. $(BFH)$ shed 1.05% to $98.14 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.51% to 7,533.77 and Dow Jones Industrial Average falling 0.20% to 52,552.97.

The stock's fall snapped a five-day winning streak.

Bread Financial Holdings Inc. closed 10.71% short of its 52-week high of $109.91, which the company reached on June 30th.

The stock underperformed when compared to some of its competitors Thursday, as Visa Inc. Cl A (V) rose 2.82% to $365.14, American Express Co. $(AXP)$ rose 0.87% to $361.57, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 1.46% to $211.93.

Trading volume (672,599) remained 12,990 below its 50-day average volume of 685,589.

Data source: Dow Jones Market Data, FactSet. Data compiled July 16, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

July 16, 2026 17:18 ET (21:18 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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Stock Underperforms Thursday When Compared To Competitors\n</p>\n<p>\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n</p>\n<p>\n     Shares of Bread Financial Holdings Inc. <a href=\"https://laohu8.com/S/BFH\">$(BFH)$</a> shed 1.05% to $98.14 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&amp;P 500 Index  falling 0.51% to 7,533.77 and Dow Jones Industrial Average  falling 0.20% to 52,552.97. \n</p>\n<p>\n     The stock's fall snapped a five-day winning streak. \n</p>\n<p>\n     Bread Financial Holdings Inc. closed 10.71% short of its 52-week high of $109.91, which the company reached on June 30th. \n</p>\n<p>\n     The stock underperformed when compared to some of its competitors Thursday, as <a href=\"https://laohu8.com/S/V\">Visa</a> Inc. Cl A (V) rose 2.82% to $365.14, American Express Co. <a href=\"https://laohu8.com/S/AXP\">$(AXP)$</a> rose 0.87% to $361.57, and $Capital One Financial Corp(COF-N)$. <a href=\"https://laohu8.com/S/COF\">$(COF)$</a> rose 1.46% to $211.93. \n</p>\n<p>\n     Trading volume (672,599) remained 12,990 below its 50-day average volume of 685,589. \n</p>\n<p>\n     Data source: Dow Jones Market Data, FactSet. Data compiled July 16, 2026. \n</p>\n<p>\n     This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. 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Stock Underperforms Thursday When Compared to Competitors\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-07-17 05:18</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\nDJ Bread Financial Holdings Inc. Stock Underperforms Thursday When Compared To Competitors\n</p>\n<p>\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n</p>\n<p>\n     Shares of Bread Financial Holdings Inc. <a href=\"https://laohu8.com/S/BFH\">$(BFH)$</a> shed 1.05% to $98.14 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&amp;P 500 Index  falling 0.51% to 7,533.77 and Dow Jones Industrial Average  falling 0.20% to 52,552.97. \n</p>\n<p>\n     The stock's fall snapped a five-day winning streak. \n</p>\n<p>\n     Bread Financial Holdings Inc. closed 10.71% short of its 52-week high of $109.91, which the company reached on June 30th. \n</p>\n<p>\n     The stock underperformed when compared to some of its competitors Thursday, as <a href=\"https://laohu8.com/S/V\">Visa</a> Inc. Cl A (V) rose 2.82% to $365.14, American Express Co. <a href=\"https://laohu8.com/S/AXP\">$(AXP)$</a> rose 0.87% to $361.57, and $Capital One Financial Corp(COF-N)$. <a href=\"https://laohu8.com/S/COF\">$(COF)$</a> rose 1.46% to $211.93. \n</p>\n<p>\n     Trading volume (672,599) remained 12,990 below its 50-day average volume of 685,589. \n</p>\n<p>\n     Data source: Dow Jones Market Data, FactSet. Data compiled July 16, 2026. \n</p>\n<p>\n     This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. 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Stock Underperforms Thursday When Compared To CompetitorsThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Bread Financial Holdings Inc.  shed 1.05% to $98.14 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index  falling 0.51% to 7,533.77 and Dow Jones Industrial Average  falling 0.20% to 52,552.97.The stock's fall snapped a five-day winning streak.Bread Financial Holdings Inc. closed 10.71% short of its 52-week high of $109.91, which the company reached on June 30th.The stock underperformed when compared to some of its competitors Thursday, as Visa Inc. Cl A  rose 2.82% to $365.14, American Express Co.  rose 0.87% to $361.57, and Capital One Financial Corp.  rose 1.46% to $211.93.Trading volume  remained 12,990 below its 50-day average volume of 685,589.Data source: Dow Jones Market Data, FactSet. 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Stock Underperforms Thursday When Compared To Competitors\n\n\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n\n\n     Shares of Bread Financial Holdings Inc. $(BFH)$ shed 1.05% to $98.14 Thursday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index  falling 0.51% to 7,533.77 and Dow Jones Industrial Average  falling 0.20% to 52,552.97. \n\n\n     The stock's fall snapped a five-day winning streak. \n\n\n     Bread Financial Holdings Inc. closed 10.71% short of its 52-week high of $109.91, which the company reached on June 30th. \n\n\n     The stock underperformed when compared to some of its competitors Thursday, as Visa Inc. Cl A (V) rose 2.82% to $365.14, American Express Co. $(AXP)$ rose 0.87% to $361.57, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 1.46% to $211.93. \n\n\n     Trading volume (672,599) remained 12,990 below its 50-day average volume of 685,589. \n\n\n     Data source: Dow Jones Market Data, FactSet. Data compiled July 16, 2026. \n\n\n     This content was created by MarketWatch, which is operated by Dow Jones & Co. 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