Ross Gerber Says Apple Should Buy Disney or 'Stop Wasting Time' in Entertainment

Benzinga07-20 12:18

Gerber, CEO of Gerber Kawasaki, argued that Apple has reached a crossroads in its entertainment strategy, saying the tech giant should either fully commit by acquiring Disney or stop investing in the ...

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Because if they took out Disney it would become the ultimate consumer company… Apple Disney… otherwise Apple should stop wasting time in entertainment.”\nThe comments come as Disney closed Friday at $97.67, down 2.05% for the day. The stock has fallen 12.17% over the past six months and 20.08% over the past year.\nGerber’s remarks suggest Apple could transform itself into a consumer entertainment powerhouse by combining its ecosystem with Disney’s portfolio of globally recognized brands, including Marvel, Star Wars, Pixar, ESPN and Disney+.\nIn an earlier post, Gerber criticized Disney’s leadership, arguing the company has failed to capitalize on some of the world’s most valuable entertainment franchises despite paying executives handsomely.\nDisney expanded significantly through a series of acquisitions under former CEO Bob Iger, who, in an interview with the Financial Times, revealed that Disney held internal discussions and spoke with Apple about a potential merger.\nHowever, the talks never progressed. “We talked about it internally, and we had some conversations with Apple about it, but it never went anywhere,” Iger said. “Apple didn’t show that much interest.”\nIger also reportedly wrote in his memoir that he believes Disney and Apple likely would have merged if Apple co-founder Steve Jobs had still been alive.\nAlthough the bank cut its price target on Disney to $125 from $146, it reaffirmed its Overweight rating.\nMeanwhile, during Apple’s second-quarter earnings call, CEO Tim Cook highlighted the company’s growing presence in entertainment, saying Apple TV+ has amassed more than 800 awards and 3,400 nominations in the six years since its launch.\nCook also touted the platform’s sports lineup, noting that U.S. subscribers can stream Formula 1 coverage, while fans in more than 100 countries and regions can watch every Major League Soccer match without blackouts.\nHe added that Friday Night Baseball has returned for its fifth season on Apple TV+ with a full slate of marquee matchups.\nPrice Action: Apple shares closed Friday at $333.74, up 0.14%, with the stock edging down 0.02% in after-hours trading to $333.69, according to Benzinga Pro.\nAccording to Benzinga Edge Rankings, Disney scores in the 74th percentile for Growth but continues to show a negative price trend across the short, medium and long term.\nDisclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.\nPhoto courtesy: hanohiki on Shutterstock\nTo add Benzinga News as your preferred source on Google, click here.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.46.0","shortVersion":"4.46.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2652487298","isCrawlerRequest":true}