Turning Point Brands' (TPB) ALP nicotine pouch brand has launched in the UK and across 11 European markets as part of its international expansion strategy, the company said Thursday.
The company said the expansion follows ALP's rapid US growth, where it captured nearly 1% of US convenience store sales within 90 days of its retail launch, citing Nielsen data.
Turning Point Brands said it aims to make ALP one of Europe's largest nicotine pouch brands by 2030 and partnered with Conor McGregor to support its international expansion.
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