BYD takes on Toyota, Honda, and Nissan on their home turf with all-electric K-Car Racco

CnEVPost07-28

BYD launched the Racco in Japan, targeting the Japanese K-Car market. Credit: BYD The BYD Racco starts at 2.145 million yen ($13,100) in Japan, with the price falling below 2 million yen after ...

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Credit: BYD\n\n\nThe BYD Racco starts at 2.145 million yen ($13,100) in Japan, with the price falling below 2 million yen after ...</p>\n\n<a href=\"https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/\">Source Link</a>\n\n</div>\n","source":"cnevpost_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>BYD takes on Toyota, Honda, and Nissan on their home turf with all-electric K-Car Racco</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBYD takes on Toyota, Honda, and Nissan on their home turf with all-electric K-Car Racco\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-07-28 11:19 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/><strong>CnEVPost</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>BYD launched the Racco in Japan, targeting the Japanese K-Car market. Credit: BYD\n\n\nThe BYD Racco starts at 2.145 million yen ($13,100) in Japan, with the price falling below 2 million yen after ...</p>\n\n<a href=\"https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4604","symbol_name":"机器人概念","start_time":0,"source_url":"https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/","article_id":"2654020891","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20480%20270'%3E%3C/svg%3E?op=imageView2&mode=2&width=256&height=256&quality=70&format=png"],"rights":{"source":"cnevpost_highlight","url":"https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2654020891","pubTimestamp":1785208792,"columns":[],"sourceInfo":{"source_id":"cnevpost_highlight","name":"CnEVPost"},"weMediaInfo":null,"summary":"The BYD Racco starts at 2.145 million yen ($13,100) in Japan, with the price falling below 2 million yen after subsidies.","collect":0,"end_time":0,"defaultTopTitle":"cnevpost.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4604":"机器人概念","BK4588":"碎股","YCS":"日元ETF-ProShares两倍做空","HEWJ":"日本ETF汇率对冲-iShares","ISRVF":"IShares Plc.","YCL":"ProShares Ultra Yen","JPY":"Lazard Japanese Equity ETF","BK4555":"新能源车","03160":"华夏日股对冲","BK4585":"ETF&股票定投概念","BK4099":"汽车制造商","TM":"丰田汽车","FXY":"日元ETF-CurrencyShares","HMC":"本田汽车"},"translate_title":"比亚迪凭借全电动 K-Car Racco 在主场挑战丰田、本田和日产","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FXY":0.9,"YCL":0.9,"JPY":1,"HMC":1.5,"HEWJ":0.9,"03160":0.6,"ISRVF":1.5,"TM":1.5,"YCS":0.9},"content_text":"BYD launched the Racco in Japan, targeting the Japanese K-Car market. Credit: BYD\n\n\nThe BYD Racco starts at 2.145 million yen ($13,100) in Japan, with the price falling below 2 million yen after subsidies.\nThe model targets Japan's K-Car market, which accounts for nearly 40% of the country's new vehicle sales.\n\n\nBYD (HKEX: 1211) launched the Racco all-electric K-Car in Japan on Tuesday, entering the country's most important vehicle segment and challenging Toyota, Honda and Nissan on their home turf.\nThe Racco starts at 2.145 million yen ($13,100) in Japan. After a 150,000-yen government subsidy, the entry-level version comes in below 2 million yen, with a WLTC range of 210 kilometers.\nBy comparison, Nissan's Sakura, currently Japan's best-selling electric vehicle, starts at about 2.44 million yen and offers a range of just 180 kilometers on a full charge. Honda's all-electric minicar, the N-ONE e:, starts at around 2.7 million yen.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\nThe Racco, debuted in October 2025, is another BYD model built specifically for overseas markets, and the company has not announced plans to bring it to its home market in China.\nBYD's previous major effort of this kind was the Shark pickup, launched in Mexico in May 2024. It was only earlier this year that the company confirmed it would bring the Shark to China under its Fang Cheng Bao lineup.\nThe BYD Racco comes in three versions in Japan: the entry-level 200, and the higher-spec 300 Plus and 300 Premium.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe two higher-spec versions start at 2.398 million yen and 2.497 million yen respectively. They carry a 35.84-kWh lithium iron phosphate (LFP) battery for a range of 320 kilometers. BYD said that makes the Racco the first kei EV in Japan to break the 300-kilometer mark.\nThe Racco measures 3,395 millimeters long and 1,475 millimeters wide, within K-Car size limits, and stands 1,800 millimeters tall with the super-high roof design favored by Japanese consumers. It is also Japan's first kei EV with power sliding doors, which can be opened with a kick sensor.\nIts motor delivers a maximum output of 47 kW (63 hp, 64 Ps) and peak torque of 160 Nm.\nDC fast charging is capped at 50 kW, roughly on par with the Honda N-ONE e:, which has a smaller battery.\nThe Racco offers a 10.1-inch center screen, Level 2 driver assistance, vehicle-to-load (V2L) power output, heated seats and steering wheel, an NFC phone key, and battery preconditioning. With the rear seats folded, cargo space reaches up to 1,372 liters.\nCheap and compact K-Cars account for nearly 40% of new vehicle sales in Japan, suited to the country's narrow streets and rural roads.\nToyota's Suzuki and Daihatsu, along with Honda, together control about 80% of the minicar market, according to Bloomberg Intelligence.\nBYD announced its entry into Japan's passenger vehicle market in July 2022 and began sales in January 2023 with the Atto 3, known as the Yuan Plus in China.\nIn January this year, the company said it would add two hybrids, the Atto 2 and the Seal 6, completing the eight-model lineup it had pledged for Japan.\nTo support the Racco's launch, BYD also plans to open mini dealerships displaying just one or two models in regional cities with fewer than 500,000 residents, aiming to reach rural areas where demand for mini EVs is strong.\n\n    {\"@context\":\"https://schema.org\",\"@type\":\"Dataset\",\"name\":\"BYD Racco specifications (Japan market)\",\"description\":\"Core specifications and prices of the BYD Racco kei EV lineup for the Japan market: 300 Premium, 300 Plus and 200 trims with 35.84 kWh or 22.40 kWh LFP batteries, up to 320 km range per charge, priced from JPY 2,145,000 to JPY 2,497,000 (tax included).\",\"url\":\"https://cnevpost.com/2026/07/28/byd-launches-k-car-racco-japan/\",\"license\":\"https://creativecommons.org/licenses/by/4.0/\",\"creator\":{\"@type\":\"Organization\",\"name\":\"CnEVPost\"},\"provider\":{\"@type\":\"Organization\",\"name\":\"BYD\"},\"temporalCoverage\":\"2026-07\",\"spatialCoverage\":{\"@type\":\"Place\",\"name\":\"Japan\"},\"variableMeasured\":[{\"@type\":\"PropertyValue\",\"name\":\"Price\",\"unitText\":\"JPY\"},{\"@type\":\"PropertyValue\",\"name\":\"Battery capacity\",\"unitText\":\"kWh\"},{\"@type\":\"PropertyValue\",\"name\":\"Range per charge\",\"unitText\":\"km\"},{\"@type\":\"PropertyValue\",\"name\":\"WLTC energy consumption\",\"unitText\":\"Wh/km\"},{\"@type\":\"PropertyValue\",\"name\":\"Curb weight\",\"unitText\":\"kg\"}]}    \n\n\nBYD Racco core specifications by trim (Japan market, prices in JPY, tax included). All trims are single-motor front-wheel drive with 47 kW (63 hp) and 160 Nm.\n\n\nTrim\nDrive\nPrice (JPY)\nBattery (kWh)\nRange per charge (km)\nWLTC consumption (Wh/km)\nWLTC city (Wh/km)\nWLTC suburban (Wh/km)\nWLTC highway (Wh/km)\nCurb weight (kg)\n\n\n\n\n300 Premium\nFWD\n2,497,000\n35.84\n320\n124\n97\n110\n145\n1,230\n\n\n300 Plus\nFWD\n2,398,000\n35.84\n320\n124\n97\n110\n145\n1,220\n\n\n200\nFWD\n2,145,000\n22.4\n210\n120\n93\n106\n140\n1,160\n\n\n\n\n\nBYD Racco at a glance\nJapan-market kei EV · ¥2,145,000 – ¥2,497,000 (tax incl.) · Single-motor FWD\n\n320 kmMax range per charge\n35.84 kWhMax LFP battery\n47 kWMotor output (63 hp)\n4.8 mMin turning radius\n\nLFP battery · Range per charge and WLTC efficiency as published by BYD Japan\n\n\n\n300 Premium\nPremium\n\n¥ 2,497,000\n\n320 km per charge\n\n35.84kWh LFP battery\n124Wh/km, WLTC\n1,230Curb weight, kg\n\n\n\n\n300 Plus\nPlus\n\n¥ 2,398,000\n\n320 km per charge\n\n35.84kWh LFP battery\n124Wh/km, WLTC\n1,220Curb weight, kg\n\n\n\n\n200\nBase\n\n¥ 2,145,000\n\n210 km per charge\n\n22.4kWh LFP battery\n120Wh/km, WLTC\n1,160Curb weight, kg\n\n\n\n\nStandard across the range\n\n3,395 × 1,475 × 1,800 mm · 2,520 mm wheelbase\n47 kW (63 hp) / 160 N·m front motor\n280 L cargo · 4 seats\n4.8 m min turning radius\nMacPherson front / torsion beam rear suspension\nVentilated front / solid rear disc brakes · 165/65 R15 tires\n\n\n\nSource: BYD Japan\n© CnEVPost\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBYD overhauls overseas brand structure, betting on channel integration and flash charging network - CnEVPost\nBYD will integrate its Dynasty and Ocean lineups into the BYD brand overseas, merge operations for Denza and Fang Cheng Bao, and keep Yangwang independent.\n\n\nBYD\nJul 15, 2026\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n($1 = 163.8 yen)","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.47.1","shortVersion":"4.47.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2654020891","isCrawlerRequest":true}