Roblox's Over-18 Audience Outpaces Younger Cohorts in Growth
Dow Jones05:28
Roblox is making inroads with older users, a segment that accounts for roughly 80% of the $200 billion global gaming market. In the U.S., daily active users aged 18 and over grew 32% year-over-year in the second quarter, with the 18-34 age group up 42%. Hours engaged for U.S. over-18 users rose 27%, the company says. These users also monetize at rates more than 50% higher than those under 18. To capture more of this audience, Roblox is expanding its platform to support 2D, single-player, and turn-based games alongside its traditional 3D multiplayer offerings.
This article was automatically created using artificial-intelligence technology and reviewed by Dow Jones Newswires editors.
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