Liverpool FC eye US retail empire to steal march on Premier League rivals

cityam08-03

Liverpool already have 26 stores around the world but want to open more in the US Liverpool FC are in talks to become the first Premier League football team to open a chain physical retail stores in ...

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We’ve got to work for them, and we’ve got to strategically put our investment where we think it’s going to return the highest revenue for us as a club. We are working hard behind the scenes.”\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLiverpool seeking to tap 26m US fansLiverpool’s commercial revenue, which includes retail sales as well as sponsorships, totalled £324m in the club’s most recent accounts, having grown by almost 50 per cent in four years.Club chiefs estimate there are 26m Reds fans in the US, which accounts for a quarter of the club’s international sales, making it their top overseas retail market.Paris Saint-Germain’s string of stores includes one in the US, on New York’s Fifth Avenue, while Manchester City have opened pop-up locations but no English club has yet established a permanent retail presence in North America.\n\nLiverpool’s profile in the US has been helped by the growth in popularity of the Premier League and the club’s on-field success, such as winning the title in 2025.The Merseyside outfit are also owned by Fenway Sports Group, the Boston-based multi-sport investor which also owns baseball’s Red Sox.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.49.0","shortVersion":"4.49.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2656374300","isCrawlerRequest":true}