Bloomberg: Tesla’s Edsel Moment

The Big Picture00:30

Bloomberg just says it: The Cybertruck is an automotive disaster on par with the Edsel, which itself became shorthand for a total failure: Ford introduced a car named the Edsel, named after Henry Ford...

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Ford introduced a carnamed the Edsel, named after Henry Ford’s son, almost 70 years ago. It’s widely viewed as the greatest automotive flop of all time. Tesla’s Cybertruck may now be well on its way toclaiming that title.Initial reviewsweremixed at best, and by the time Tesla started delivering the pickupyears behind schedule, the company charged initial buyersmore than $100,000.While Edsel sales droppedeach year the model was on the market, Cybertruck sales are off to an even worse start. Just 7,133 have been registered in the US through May this year — and thatcount is buoyed by Musk’s SpaceXbuilding out a fleet of the vehicles.Tesla’s Cratering Cybertruck Sales Evoke Ford Edsel Comparisons","collect":0,"end_time":0,"defaultTopTitle":"ritholtz.com","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"彭博社：特斯拉的埃德塞尔时刻","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/9c386d2c05a126915f9a968cef917d78","symbols_score_info":{"FDRV":0.6,"TSLZ":0.6,"TSLP":0.6,"TSII":0.6,"TSLI":0.6,"TSLA":1.97,"LIT":0.6,"TSLT":0.6,"09366":0.6,"WANT":0.6,"TESL":0.6,"TSL":0.6,"TSLQ":0.6,"SMOG":0.6,"TSDD":0.6,"TSLY":0.6,"TSLR":0.6,"WATS":0.6,"IDRV":0.6,"TSLS":0.6,"TLA":0.6,"TSLL":0.6,"09766":0.6,"TSLW":0.6,"TSLO":0.6,"07366":0.6,"TEST":0.6,"07766":0.6,"TSYY":0.6,"CRSH":0.6,"TSLG":0.6},"content_text":"Bloomberg just says it: The Cybertruck is an automotive disaster on par with the Edsel, which itself became shorthand for a total failure:\nFord introduced a car named the Edsel, named after Henry Ford’s son, almost 70 years ago. It’s widely viewed as the greatest automotive flop of all time. Tesla’s Cybertruck may now be well on its way to claiming that title.\n\nTesla started delivering its unusually angular vehicle in 2023 and Elon Musk called it the company’s best product ever, estimating the carmaker might build more than 250,000 annually.\nInitial reviews were mixed at best, and by the time Tesla started delivering the pickup years behind schedule, the company charged initial buyers more than $100,000.\nCybertrucks faced production challenges from the start. It’s been plagued by recalls, and Tesla has been sued because its truck’s doors wouldn’t open after a crash.\nWhile Edsel sales dropped each year the model was on the market, Cybertruck sales are off to an even worse start. Just 7,133 have been registered in the US through May this year — and that count is buoyed by Musk’s SpaceX building out a fleet of the vehicles.\n\nSource:\nTesla’s Cratering Cybertruck Sales Evoke Ford Edsel Comparisons\nBy Bethany Benjamin\nBloomberg, July 22, 2026","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.46.0","shortVersion":"4.46.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2656814343","isCrawlerRequest":true}