1340 ET - U.S. auto shoppers are becoming more selective, with SUVs and hybrid vehicles increasingly favored, according to the Kelley Blue Book Brand Watch. During the first half of the year, Kia and Subaru were the only non-luxury brands to gain shopper consideration, while Audi was the only Top 10 luxury brand to improve year over year, according to the Cox Automotive brand. Vanessa Ton, senior manager of Market & Customer Research at Cox Automotive, said affordability is challenging many households, adding the strength of SUVs was a surprise at first. "But we recognize that value-oriented SUVs are the heart of the market right now, providing shoppers with the right mix of attributes and usability," Ton said.
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