Second Quarter Revenues Increased 9.4% Year-Over-Year to $23.2 Million; Firearms Sales Increased 8.5% for the Same Period
Second Quarter Gross Profit Increased 39.4% and Gross Margin Expanded 290 Basis Points to 13.5% Compared to Same Period Last Year
Advancing Logistics Infrastructure with Three Manufacturing Customers Onboard to Date, Creating a Path for Long-Term Revenue Growth and Margin Expansion
COPPELL, Texas--(BUSINESS WIRE)--August 13, 2026--
GrabAGun Digital Holdings Inc. ("GrabAGun" or the "Company") (NYSE:PEW), an online retailer of firearms, ammunition and related accessories, today reported second quarter 2026 financial results for the three and six months ended June 30, 2026.
Marc Nemati, Chief Executive Officer of GrabAGun, commented, "Our second-quarter results reflect continued momentum across our business, with net revenue growth of 9% year-over-year, driven by growth in average order value and a favorable shift toward higher price-point products with our firearms sales, which were up 8% year over year. We also delivered a 290-basis point improvement in gross margin compared to the prior year period. These results reflect the benefits of our evolving product mix, targeted pricing strategy, and disciplined execution across our commercial organization.
"The firearms industry continues to evolve, with recent federal policy proposals from the ATF focused on modernizing aspects of the lawful purchasing process while maintaining established compliance requirements, including background checks and other safeguards. While the timing, scope, and ultimate implementation of any regulatory changes remain uncertain, we believe GrabAGun is well positioned to support customers through this changing environment, leveraging the digital infrastructure, compliance capabilities, and regulatory expertise we have built over more than fifteen years."
Mr. Nemati continued, "That same foundation enabled us to launch PEW Logistics in January, marking an important milestone in extending the capabilities of our turnkey e-commerce platform. We are encouraged by the platform's early momentum, including the recent addition of Backwoods Suppressors as our third manufacturing customer, further expanding our reach into a growing product category.
"As we continue to expand our network of manufacturers and product categories, we believe PEW Logistics has the potential to broaden our addressable market and create additional opportunities for recurring and profitable revenue and margin expansion. Supported by nearly $100 million in cash, a strong balance sheet, a disciplined capital structure, and a track record of innovation and execution, we remain focused on advancing our strategy, pursuing sustainable growth opportunities, and creating long-term value for our shareholders."
Second Quarter Financial Highlights
-- Net revenue was $23.2 million, up 9.4% year-over-year, compared to
$21.2 million in the prior-year quarter.
-- Firearms sales increased 8.5% to $19.3 million.
-- Non-firearms sales increased 7.5% to $3.6 million.
-- Service sales totaled $0.2 million, PEW Logistics, a
wholly-owned subsidiary, did not have any revenue for the
prior-year quarter.
-- Net revenue for the year-to-date period was $49.1 million, up 10.3%
year-over-year, compared to $44.6 million in the prior-year to date
period.
-- Firearm sales increased 9.5% to $41.0 million
-- Non-firearm sales increased 9.0% to $7.8 million
-- Gross profit margin of 13.5% for the three months ended June 30, 2026
compared with 10.6% gross profit margin in the prior year's quarter.
Gross profit margin for the six months ended June 30, 2026 of 12.0%
compared with gross profit margin of 10.1% in the prior year.
-- Loss from operations was $2.6 million for the three months ended June
30, 2026 compared to income from operations of $0.8 million. Loss from
operations was $5.2 million for the six months ended June 30, 2026
compared to income from operations of $0.8 million the prior-year, driven
by stock-based compensation expense, public company expenses, and
increased personnel costs associated with headcount additions.
-- Net loss was $1.8 million for the three months ended June 30, 2026
compared to net income of $0.8 million in the prior-year quarter. Net
loss was $3.6 million for the six months ended June 30, 2026 compared to
net income of $0.9 million in the prior-year.
-- Adjusted EBITDA1 totaled a loss of $1.7 million for the three months
ended June 30, 2026 compared to income of $0.9 million in the prior-year.
Adjusted EBITDA1 totaled a loss of $3.7 million for the six months ended
June 30, 2026 compared to income of $1.5 million in the prior-year.
-- Cash and cash equivalents of $97.5 million, or $3.31 per share, with
minimal debt, as of June 30, 2026.
Business Highlights
-- Overall Customer Lifetime Value2 increased by 4.1% for both the three
and six months ended June 30, 2026 to $819.41
-- In Q2 2026, total site traffic grew 12.6% year-over-year with Mobile
Sessions3 continuing to be a core driver attributing approximately 71.3%
of site traffic, accounting for 69.9% of transactions, and 67.5% of net
revenue, demonstrating a beneficial channel mix that aligns with the
Company's mobile-first strategy.
-- For the three and six months ended June 30, 2026, Company net revenue
increased 9.4% and 10.3%, respectively, compared to the same periods in
2025. Within that, firearm sales increased 8.5% and 9.5%, respectively,
driven primarily by growth in average order value and a continued shift
in mix toward higher-price-point products.
-- Launched PEW Logistics in January 2026, a wholly-owned subsidiary
offering white-label e-commerce fulfillment solutions for firearms
manufacturers.
-- Onboarded KelTec$(R)$ Weapons as the platform's first
implementation manufacturer.
-- Added Derya Arms as the second manufacturer in March 2026.
-- Added Backwoods Suppressors as the third manufacturer in July
2026.
-- Executed $2.4 million of share repurchases during the six months ended
June 30, 2026, with $8.7 million remaining of the Company's previously
authorized $20.0 million share repurchase program, reflecting
management's strong conviction in the Company's fundamentals and an
efficient capital allocation strategy to maximize shareholder value.
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(1) Adjusted EBITDA is a non-GAAP financial measure. See the supplementary
schedules in this press release for a discussion of how the Company defines
and calculates this measure and a reconciliation thereof to net income (loss),
the most directly comparable GAAP measure.
(2) Customer Lifetime Value is an estimate of the present value of revenue
expected from each customer, including the first order plus projected repeat
orders.
(3) Mobile Session is a period of user interaction with an app or website,
initiated when a user opens your app in the foreground or views a page on your
website using a mobile device.
Second Quarter 2026 Conference Call and Webcast
Management will host a conference call at 4:30 PM ET today to discuss its second quarter 2026 results. The live webcast and replay will be accessible under the Events & Presentations section of the Company's Investor Relations website at investors.grabagun.com.
About GrabAGun Digital Holdings Inc.
GrabAGun Digital Holdings Inc. (NYSE: PEW) is a technology-driven commerce and platform company serving the firearms, ammunition, and outdoor industry through two complementary businesses. GrabAGun.com, the Company's digitally native eCommerce retailer operated by wholly-owned subsidiary GrabAGun LLC, is one of the nation's leading online firearms retailers, built on fifteen years of proprietary software development spanning dynamic inventory and order management, AI-powered pricing, demand forecasting, and automated regulatory compliance. PEW Logistics LLC, the Company's wholly-owned platform services subsidiary, extends that proven infrastructure to firearms manufacturers as a turnkey e-commerce solution generating recurring, high-margin platform revenue across fulfillment, compliance, data, and marketing services. Together, these businesses position GrabAGun as the technology backbone of a modernized firearms supply chain, with a capital-efficient model that monetizes the infrastructure the Company has already built.
Forward-Looking Statements
This news release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "PSLRA"), Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), that involve risks and uncertainties. Any statements other than historical facts contained herein are forward-looking statements. Forward-looking statements reflect our beliefs and expectations based on current estimates and projections. While we believe these expectations, and the estimates and projections on which they are based, are reasonable and were made in good faith, these statements are subject to numerous risks and uncertainties. Forward-looking statements can also be identified by words such as "future," "anticipates," "forecasts," "estimates," "budgets," "projects," "strategy," "guidance," "outlook," "believes," "expects," "intends," "plans," "predicts," "potential," "seek," "continue," "target," "goal," "will," "would," "should," "could," "can," "may," and similar terms, although not all forward-looking statements contain these identifying words. Forward-looking statements are not guarantees of future
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