Under Armour (UAA) Could Be 15% Undervalued On Reset Guidance

Simply Wall St.08-14

Under Armour (UAA) updated investors on 7 August 2026 with fresh quarterly and full year guidance, including an expected GAAP operating loss for the September quarter and a projected mid single digit ...

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See our latest analysis for Under Armour. The updated guidance has come after a choppy run for Under Armour’s stock, with a 1 day share price return of 1.71% following the announcement, set against a 30 day share price return that is down 19.06% and a 5 year total shareholder return that is down 76.34%. This points to fading long term momentum despite pockets of shorter term interest. If this kind of reset has you reassessing your options, it could be a good moment to widen your watchlist and check out 20 top founder-led companies Under Armour now trades at a price that sits between a discounted share price and a wide spread of value estimates. After the latest guidance cut and share price slide, where does a reasonable fair value range really land? AdvertisementMost Popular Narrative: 14.8% Undervalued Under Armour's most followed narrative pegs fair value at $6.28 per share, compared with the latest close at $5.35, which implies a valuation gap that leans in favor of the narrative model. To understand what sits behind that gap, it helps to look at how the story ties brand work, margins, and growth together.  The ongoing transformation to a brand-first strategy with a focus on premiumization, tighter SKU assortments, and greater brand storytelling positions Under Armour to increase average selling prices, improve full price sell through, and reduce reliance on discounting, which should positively impact net margins and long term earnings growth.  Read the complete narrative. Curious what kind of revenue path and margin rebuild are baked into that fair value for Under Armour? The narrative leans on a specific mix of top line growth, margin recovery, and future earnings multiples that may surprise you. Result: Fair Value of $6.28 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, Under Armour still faces pressure from tariffs and supply chain costs, along with weak footwear demand that could limit any margin rebuild that investors are hoping for. Find out about the key risks to this Under Armour narrative. Another View: Under Armour Through The Cash Flow Lens The narrative fair value for Under Armour suggests upside, but the SWS DCF model points in the opposite direction. At a share price of $5.35, the stock is trading above an estimated future cash flow value of $4.31, which flags potential downside rather than a margin of safety. Which version of “fair” feels more realistic to you based on your own assumptions? To see exactly how those cash flow assumptions stack up and where they might differ from yours, take a closer look at the SWS DCF model for Under Armour Look into how the SWS DCF model arrives at its fair value. UAA Discounted Cash Flow as at Aug 2026Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Under Armour for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 51 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity. Next Steps With the mixed signals around Under Armour in mind, it makes sense to check the data yourself and decide quickly where you stand. To see what potential strengths others are focusing on, start by reviewing its 2 key rewards Looking for more investment ideas beyond Under Armour? If Under Armour has sharpened your focus on stock selection, now is the time to broaden your opportunity set using targeted screens built around clear fundamentals.  Target potential upside with companies that combine quality fundamentals and attractive pricing by scanning screener containing 18 high quality undiscovered gems Lean into financial resilience by filtering for businesses with strong balance sheets and proven fundamentals through the solid balance sheet and fundamentals stocks screener (49 results) Prioritise stability and cash returns by zeroing in on income opportunities using the 11 dividend fortresses   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n        and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n        financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n        Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n        Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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