Spider-Man Swings to Cinemark Record in Under Three Weeks
Dow Jones08-19 05:15
"Spider-Man: Brand New Day" has become the highest-grossing domestic film in Cinemark history, reaching that milestone in less than three weeks, the company said. The movie theater company credits increased visitation to its long-term strategy of investments in premium technology and amenities, data-driven and personalized marketing, loyalty programs, food and beverage innovation and in-theater service.
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