Jersey Mike's Has Opportunity to Add Younger Consumers
Dow Jones08-24 21:34
0934 ET - Jersey Mike's has an opportunity to drive higher sales by adding more young consumers to its customer base, Raymond James analyst Brian Vaccaro says, initiating his stock rating at outperform. Young diners currently make up a small share of Jersey Mike's current base, Vaccaro notes. The company could increase ad spend on social and digital channels and better leverage its existing loyalty program and digital database to increase personalization and frequency, Vaccaro says. The analyst also believes more menu items will attract customers, as new flavor profiles continue to drive engagement across the industry.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments