Intuit Needs Customer Growth to Accelerate, CEO Says
Dow Jones06:09
1809 ET - Intuit needs to further improve several key areas of its business, Chief Executive Sasan Goodarzi says during a call with analysts, pointing first to the company's customer acquisition efforts. "We need to grow new customers at a faster pace," Goodarzi says. A key component of Intuit's strategy to win customers is creating low-friction entry points, he says, noting the company recently introduced a free version of its QuickBooks online accounting service for businesses. The early results are encouraging, with some customers upgrading to more comprehensive offerings, he says. "This is the model we intend to scale, acquire more new customers earlier, and grow with them."
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