Canadian Tire, Tim Hortons Launch Linked Loyalty Partnership

Dow Jones09-02 18:43

Canadian Tire and Restaurant Brands International's Tim Hortons have launched a cross-brand loyalty partnership, allowing linked users to earn rewards across both programs.

The integration provides Canadian Tire, with its 12 million loyalty users, direct access to Tim Hortons' 8 million users, expanding its Triangle Rewards ecosystem. Participating members will have to link their accounts.

Under the agreement, Tim Hortons loyalty members can earn up to 5% in Canadian Tire Money on purchases in their restaurants or over the app.

Redemption remains segmented within each company's existing ecosystem. That means Canadian Tire Money can only be spent across Canadian Tire banners such as SportChek or Mark's, while Tims Rewards remain exclusive to participating Tim Hortons restaurants.

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