Carnival Launches Loyalty Program, Taps Barclays for Credit-Card

Dow Jones09-01 22:44

1044 ET - Carnival is launching a loyalty program, as well as partnering with Barclays to roll out a new credit card. Both programs aim to drum up excitement and engagement for the cruise line, which earlier this summer issued a soft outlook for the quarter as extreme geopolitical volatility disrupts bookings and higher fuel costs weigh on profit. Carnival's loyalty program, dubbed Carnival Rewards, will allow customers to earn points on on-board purchases that can be redeemed for cruises and experiences, the company says. Its Mastercard, meanwhile, will allow users to earn points on everyday spending and apply those rewards to future cruises and excursions. "Carnival is always looking for new ways to bring our guests closer to the experiences they love," Carnival Cruise Line President Christine Duffy says in a statement.

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