Publicis to Continue Defying AI Fears with Next Results

Dow Jones09-25 19:42

1142 GMT - Publicis Groupe is expected to deliver few surprises in its third-quarter update next month, and its steady performance continues to challenge fears that AI could disrupt its business model, Bank of America analysts say in a research note. The French advertising group is expected to report organic net revenue growth of 4.8% for the third quarter, with trends largely similar to those seen in the prior quarter, the analysts say. Weakness at its Sapient consulting arm is likely to continue, but this should be offset by strong trends in its core marketing practice due to secular demand and new contracts, they add. Bank of America raises its price objective on Publicis to 118 euros from 113 euros. Shares fall 0.3% to 97.38 euros.

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