Kroger (KR) Launches A New Rewards Card, Is The Stock Still Cheap?

Simply Wall St.10-08

Kroger (KR) just rolled out the Kroger Rewards World Elite Mastercard, a new credit card aimed at turning everyday spending into grocery and fuel discounts through its existing rewards ecosystem. Set ...

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Set ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-retailing/nyse-kr/kroger/news/kroger-kr-launches-a-new-rewards-card-is-the-stock-still-che\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Kroger (KR) Launches A New Rewards Card, Is The Stock Still Cheap?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nKroger (KR) Launches A New Rewards Card, Is The Stock Still Cheap?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-10-08 10:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-retailing/nyse-kr/kroger/news/kroger-kr-launches-a-new-rewards-card-is-the-stock-still-che><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Kroger (KR) just rolled out the Kroger Rewards World Elite Mastercard, a new credit card aimed at turning everyday spending into grocery and fuel discounts through its existing rewards ecosystem. Set ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-retailing/nyse-kr/kroger/news/kroger-kr-launches-a-new-rewards-card-is-the-stock-still-che\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1989763427.SGD","symbol_name":"CPR Invest - Food For Generations A2 Acc SGD-H","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-retailing/nyse-kr/kroger/news/kroger-kr-launches-a-new-rewards-card-is-the-stock-still-che","article_id":"2673104720","we_media_id":null,"thumbnails":["https://simplywall.st/cdn-cgi/image/fit=cover,format=auto,width=320,height=180/https://images.simplywall.st/asset/company-cover/284342-card/1788992521733"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-retailing/nyse-kr/kroger/news/kroger-kr-launches-a-new-rewards-card-is-the-stock-still-che","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2673104720","pubTimestamp":1791427181,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Kroger (KR) just rolled out the Kroger Rewards World Elite Mastercard, a new credit card aimed at turning everyday spending into grocery and fuel discounts through its existing rewards ecosystem.\nSet against a US$59.25 share price, Kroger’s new rewards card lands after a stretch where the 1 day share price return of 1.44% and modest 7 and 30 day gains contrast with a year to date share price decline of 5.89% and a 1 year total shareholder return down 11.05%. At the same time, the 3 and 5 year...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1989763427.SGD":"CPR Invest - Food For Generations A2 Acc SGD-H","LU0312595415.SGD":"Schroder ISF Global Climate Change Equity A Acc SGD","LU1201861249.SGD":"Natixis Harris Associates US Equity PA SGD-H","LU0130102774.USD":"Natixis Harris Associates US Equity RA USD","BK4504":"桥水持仓","BK4559":"巴菲特持仓","LU0980610538.SGD":"Natixis Harris Associates US Equity RA SGD-H","BK4588":"碎股","LU0648001328.SGD":"Natixis Harris Associates US Equity RA SGD","LU0477156953.USD":"HARRIS ASSOCIATES US VALUE EQUITY \"RE\" (USD) ACC","LU0345770308.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) ACC","LU0302445910.USD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" ACC","BK4532":"文艺复兴科技持仓","BK4113":"食品零售","LU0345770993.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) INC","KR":"克罗格","BK4585":"ETF&股票定投概念","LU2275660780.HKD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" (HKD) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU1989763690.USD":"东方汇理世代食品基金A2 Acc","LU0130517989.USD":"HARRIS ASSOCIATES US VALUE EQUITY \"R\" INC"},"translate_title":"克罗格（KR）推出新奖励卡，股票还便宜吗？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KR":1.5},"content_text":"Kroger (KR) just rolled out the Kroger Rewards World Elite Mastercard, a new credit card aimed at turning everyday spending into grocery and fuel discounts through its existing rewards ecosystem. Set against a US$59.25 share price, Kroger’s new rewards card lands after a stretch where the 1 day share price return of 1.44% and modest 7 and 30 day gains contrast with a year to date share price decline of 5.89% and a 1 year total shareholder return down 11.05%. At the same time, the 3 and 5 year total shareholder returns of 43.37% and 67.31% point to a stronger longer term record and indicate that recent momentum has cooled rather than fully broken the longer trend. Scan beyond Kroger and consider other large retailers that use rewards ecosystems to drive loyalty by reviewing the hand picked list of solid balance sheet and fundamentals (25 results). Kroger now trades at a clear discount to both analyst targets and some intrinsic estimates after a soft year on the chart. Is that genuine value, or a warning that the market is right to stay cautious? AdvertisementMost Popular Narrative: 9.7% Undervalued On the most followed narrative, Kroger’s fair value sits at $65.65 against the recent $59.25 share price. This frames the card launch inside a broader underpriced thesis.  The central narrative tension of the latest call is the gap between two clean stories: cost discipline working exactly as committed, and the sales line missing the guidance range. Foran’s response was to present these as compatible, a demonstration that the financial model works even when top-line conditions don’t cooperate. “These results demonstrated the strength and flexibility of our operating model in a challenging sales environment” was the direct formulation. This is a real argument, not a deflection, because the cost savings mechanism did hold. But the argument requires the listener to accept that a sales miss is a stress test passed rather than a signal worth investigating on its own terms.  See why 1 investors see Kroger as 10% undervalued. Result: Fair Value of $65.65 (UNDERVALUED) Still, the Kroger story can break if cost savings fade, or if softer traffic and ticket trends persist and keep pressure on identical sales. Find out about the key risks to this Kroger narrative. Next Steps Mixed signals can either be a warning or an invitation. Act while the data is fresh, review both sides, and weigh the 3 key rewards and 4 important warning signs. Looking for more investment ideas beyond Kroger? If Kroger’s setup has you thinking harder about where to put fresh capital, do not stop here. Broader idea hunting can sharpen every decision you make.  Target steadier compounding by scanning a curated 31 resilient stocks with low risk scores that focuses on businesses with resilience front and center. Hunt for mispriced quality through the hand picked 29 high quality undervalued stocks that spotlights companies combining solid fundamentals with attractive valuations. Get ahead of the crowd by filtering for stronger fundamentals in the 20 high quality undiscovered gems that many investors are still overlooking.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n        and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n        financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n        Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n        Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Kroger might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. 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