e.l.f. Beauty (ELF) said Monday its e.l.f. Cosmetics brand launched "Express Your e.l.f.," a virtual avatar styling feature on the Zepeto social metaverse platform.
The feature allows users to discover beauty trends and create virtual looks for their avatars, the company said.
The program expands the brand's presence in gaming platforms, which already include Roblox and Twitch, e.l.f. Beauty said.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments