Magnite, LG Ad Solutions Extend Partnership, Expand Programmatic Ad Buying

MT Newswires Live10-14

Magnite (MGNI) and LG Ad Solutions extended their partnership by three years, retaining SpringServe as LG's exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC and EMEA, the company said Wednesday.

Under the expanded agreement, LG Ad Solutions will enable automated Home Screen ad buying through Magnite's Seller Agent, with H/L becoming the first agency to use the technology for a campaign for the Northern California Toyota Dealers Association.

The expanded partnership strengthens the connection between Magnite's SpringServe and ClearLine platforms to streamline access to LG's CTV inventory, while LG has adopted Magnite's generative AI tool to create Home Screen and video ads, the company added.

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