Madison Square Garden Sports (MSGS) said Wednesday its New York Knicks have named Dick's Sporting Goods' (DKS) Foot Locker as the team's official athletic footwear retailer under a multiyear partnership ahead of the 2026 to 2027 NBA season.
Foot Locker will run retail activations in the Knicks team store at Madison Square Garden and pop-up shops during select home games, the company said.
The deal also includes in-arena and on-court contests, LED ribbon signage, a Knicks theme night and integration into the team's digital content and app, the company added.
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