Lyft (LYFT) has introduced Alcove, a global chauffeur brand combining TBR Global Chauffeuring's network with technology to simplify corporate transportation, the company said Thursday.
Alcove will serve corporate travel, VIP trips and major events worldwide, with a booking portal set to launch early next year, followed by self-service tools and a mobile app in the spring, the company said.
The launch expands Lyft's premium mobility services and is expected to add gross bookings and deliver strong margins, with no impact on its Q3 or Q4 2026 results, it added.
Lyft shares were down more than 1% in recent Thursday premarket activity.
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