AI Agents Seen Driving Customers to Online Travel Platforms in Near Term
Dow Jones02:39
1439 ET - Investors continue to raise concerns over how AI agents will affect the businesses of online travel companies like Booking and Expedia, Deutsche Bank analysts say in a note. The key question is whether agents will be a new intermediary between consumers and travel suppliers, or if they'll simply be another channel for the companies to acquire customers, they say. The analysts see the latter as the most likely outcome in the near term, with agents directing customers intent on booking travel toward scaled platforms. For now, AI referral traffic remains de minimis relative to total traffic, but it continues to grow and warrants monitoring, the analysts say.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments