Hasbro Shows Confidence in Overall Magic Franchise Upside, UBS Says

MT Newswires Live10-22

Hasbro (HAS) shows confidence in the overall Magic franchise upside, with Q3 performance of the franchise coming in "significantly" better than expectations, UBS said Tuesday in a research note.

UBS said that Hasbro is guiding mid to high single digit percentage growth for Magic in 2027 on a much higher base for 2026, as the company further raises Wizards segment growth guidance to 16% to 18% from low double digit, compounding to overall better revenue and EPS accretion.

The underlying margins of Magic are run-rating close to 49% to 50%, that is excluding the impairment charge last quarter, as well as tariff refunds in Q3, according to the note.

UBS maintained the company's buy rating with a $120 price target.

Price: 110.75, Change: +1.23, Percent Change: +1.12

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