Bread Financial Holdings Inc. Stock Underperforms Friday When Compared to Competitors

Dow Jones10-24

DJ Bread Financial Holdings Inc. Stock Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. $(BFH)$ slipped 2.50% to $99.89 Friday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index falling 0.52% to 7,623.68 and Dow Jones Industrial Average falling 1.23% to 52,215.16.

This was the stock's second consecutive day of losses.

Bread Financial Holdings Inc. closed 12.78% short of its 52-week high of $114.53, which the company achieved on August 17th.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Visa Inc. Cl A (V) fell 1.55% to $407.92, American Express Co. (AXP) fell 3.68% to $313.22, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 1.03% to $201.34.

Trading volume (687,747) eclipsed its 50-day average volume of 546,111.

Data source: Dow Jones Market Data, FactSet. Data compiled October 23, 2026.

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Stock Underperforms Friday When Compared to Competitors\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-10-24 05:17</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\nDJ Bread Financial Holdings Inc. Stock Underperforms Friday When Compared To Competitors\n</p>\n<p>\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n</p>\n<p>\n     Shares of Bread Financial Holdings Inc. <a href=\"https://laohu8.com/S/BFH\">$(BFH)$</a> slipped 2.50% to $99.89 Friday, on what proved to be an all-around poor trading session for the stock market, with the S&amp;P 500 Index  falling 0.52% to 7,623.68 and Dow Jones Industrial Average  falling 1.23% to 52,215.16. \n</p>\n<p>\n     This was the stock's second consecutive day of losses. \n</p>\n<p>\n     Bread Financial Holdings Inc. closed 12.78% short of its 52-week high of $114.53, which the company achieved on August 17th. \n</p>\n<p>\n     The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Visa Inc. Cl A (V) fell 1.55% to $407.92, American Express Co. 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Stock Underperforms Friday When Compared To Competitors\n\n\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n\n\n     Shares of Bread Financial Holdings Inc. $(BFH)$ slipped 2.50% to $99.89 Friday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index  falling 0.52% to 7,623.68 and Dow Jones Industrial Average  falling 1.23% to 52,215.16. \n\n\n     This was the stock's second consecutive day of losses. \n\n\n     Bread Financial Holdings Inc. closed 12.78% short of its 52-week high of $114.53, which the company achieved on August 17th. \n\n\n     The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Visa Inc. Cl A (V) fell 1.55% to $407.92, American Express Co. (AXP) fell 3.68% to $313.22, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 1.03% to $201.34. \n\n\n     Trading volume (687,747) eclipsed its 50-day average volume of 546,111. \n\n\n     Data source: Dow Jones Market Data, FactSet. 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