Deckers Cuts Sales Outlook Amid Slower Hoka, Ugg Growth

Dow Jones07:20

Deckers Outdoor cut its full-year outlook after sales in the fiscal second quarter continued to slow across both its major brands.

The shoe company said Thursday it now expects annual sales to be $5.7 billion to $5.73 billion, down from its earlier projection of $5.86 billion to $5.91 billion. Deckers is projecting slower growth for both its Hoka sneaker and Ugg shoe brands.

Deckers did raise its earnings outlook, thanks to a boost from tariff refunds. It now anticipates earnings per share to be $7.80 to $7.95, up from $7.35 to $7.50. Tariff refunds net of tax are adding a benefit of 52 cents a share for the full-year.

The lower sales guidance came after revenue in the latest quarter rose 3.5% to $1.48 billion, missing analysts' forecast of $1.51 billion.

Sales of Hoka shoes rose 7% to $677.2 million, below analysts' projection of $690.6 million. Ugg sales were $786.4 million, also missing Wall Street's expectations of $800 million.

Sales growth has been slowing across both its major brands. Direct-to-consumer sales fell 1.8%, while wholesale revenue was up. The company is taking "deliberate actions" to improve its connection with customers and sharpen execution, Chief Executive Stefano Caroti said.

Net income was $313.1 million, or $2.31 a share, compared with $268.2 million, or $1.82 a share, a year earlier. Analysts were anticipating $1.79 a share.

Shares slid 6.8% to $79.48 in after-hours trading Thursday.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2677991586?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-10-23 07:20","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2677991586","market":"us","top_or_hot":-1,"title":"Deckers Cuts Sales Outlook Amid Slower Hoka, Ugg Growth","media":"Dow Jones","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/DECK\">Deckers Outdoor</a> cut its full-year outlook after sales in the fiscal second quarter continued to slow across both its major brands.</p><p>The shoe company said Thursday it now expects annual sales to be $5.7 billion to $5.73 billion, down from its earlier projection of $5.86 billion to $5.91 billion. Deckers is projecting slower growth for both its Hoka sneaker and Ugg shoe brands.</p><p>Deckers did raise its earnings outlook, thanks to a boost from tariff refunds. It now anticipates earnings per share to be $7.80 to $7.95, up from $7.35 to $7.50. Tariff refunds net of tax are adding a benefit of 52 cents a share for the full-year.</p><p>The lower sales guidance came after revenue in the latest quarter rose 3.5% to $1.48 billion, missing analysts&#39; forecast of $1.51 billion.</p><p>Sales of Hoka shoes rose 7% to $677.2 million, below analysts&#39; projection of $690.6 million. Ugg sales were $786.4 million, also missing Wall Street&#39;s expectations of $800 million.</p><p>Sales growth has been slowing across both its major brands. Direct-to-consumer sales fell 1.8%, while wholesale revenue was up. The company is taking &#34;deliberate actions&#34; to improve its connection with customers and sharpen execution, Chief Executive Stefano Caroti said.</p><p>Net income was $313.1 million, or $2.31 a share, compared with $268.2 million, or $1.82 a share, a year earlier. Analysts were anticipating $1.79 a share.</p><p>Shares slid 6.8% to $79.48 in after-hours trading Thursday.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/18df0f914bbb147a1f8df69bc6e430dc\" tg-width=\"540\" tg-height=\"158\"/></p></body></html>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Deckers Cuts Sales Outlook Amid Slower Hoka, Ugg Growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDeckers Cuts Sales Outlook Amid Slower Hoka, Ugg Growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-10-23 07:20</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p><a href=\"https://laohu8.com/S/DECK\">Deckers Outdoor</a> cut its full-year outlook after sales in the fiscal second quarter continued to slow across both its major brands.</p><p>The shoe company said Thursday it now expects annual sales to be $5.7 billion to $5.73 billion, down from its earlier projection of $5.86 billion to $5.91 billion. Deckers is projecting slower growth for both its Hoka sneaker and Ugg shoe brands.</p><p>Deckers did raise its earnings outlook, thanks to a boost from tariff refunds. It now anticipates earnings per share to be $7.80 to $7.95, up from $7.35 to $7.50. Tariff refunds net of tax are adding a benefit of 52 cents a share for the full-year.</p><p>The lower sales guidance came after revenue in the latest quarter rose 3.5% to $1.48 billion, missing analysts&#39; forecast of $1.51 billion.</p><p>Sales of Hoka shoes rose 7% to $677.2 million, below analysts&#39; projection of $690.6 million. Ugg sales were $786.4 million, also missing Wall Street&#39;s expectations of $800 million.</p><p>Sales growth has been slowing across both its major brands. Direct-to-consumer sales fell 1.8%, while wholesale revenue was up. The company is taking &#34;deliberate actions&#34; to improve its connection with customers and sharpen execution, Chief Executive Stefano Caroti said.</p><p>Net income was $313.1 million, or $2.31 a share, compared with $268.2 million, or $1.82 a share, a year earlier. Analysts were anticipating $1.79 a share.</p><p>Shares slid 6.8% to $79.48 in after-hours trading Thursday.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/18df0f914bbb147a1f8df69bc6e430dc\" tg-width=\"540\" tg-height=\"158\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0266013472.USD","symbol_name":"AXA WF - Framlington Longevity Economy A Cap USD","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2677991586","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2677991586","pubTimestamp":1792711245,"columns":[{"name":"Earnings Express","id":26,"label_key":"express"}],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Deckers Outdoor cut its full-year outlook after sales in the fiscal second quarter continued to slow across both its major brands.","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"LU0266013472.USD":"AXA WF - Framlington Longevity Economy A Cap USD","BK4588":"碎股","BK4567":"ESG概念","BK4585":"ETF&股票定投概念","STYL":"Corgi Lifestyle Brands ETF","BK4146":"鞋类","DECK":"Deckers Outdoor Corporation"},"translate_title":"由于 Hoka 和 Ugg 增长放缓，Deckers 下调销售前景","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/52fea3a0775f4cbfbbc356e862889782","symbols_score_info":{"DECK":0.9,"STYL":0.6},"content_text":"Deckers Outdoor cut its full-year outlook after sales in the fiscal second quarter continued to slow across both its major brands.The shoe company said Thursday it now expects annual sales to be $5.7 billion to $5.73 billion, down from its earlier projection of $5.86 billion to $5.91 billion. Deckers is projecting slower growth for both its Hoka sneaker and Ugg shoe brands.Deckers did raise its earnings outlook, thanks to a boost from tariff refunds. It now anticipates earnings per share to be $7.80 to $7.95, up from $7.35 to $7.50. Tariff refunds net of tax are adding a benefit of 52 cents a share for the full-year.The lower sales guidance came after revenue in the latest quarter rose 3.5% to $1.48 billion, missing analysts' forecast of $1.51 billion.Sales of Hoka shoes rose 7% to $677.2 million, below analysts' projection of $690.6 million. Ugg sales were $786.4 million, also missing Wall Street's expectations of $800 million.Sales growth has been slowing across both its major brands. Direct-to-consumer sales fell 1.8%, while wholesale revenue was up. The company is taking \"deliberate actions\" to improve its connection with customers and sharpen execution, Chief Executive Stefano Caroti said.Net income was $313.1 million, or $2.31 a share, compared with $268.2 million, or $1.82 a share, a year earlier. Analysts were anticipating $1.79 a share.Shares slid 6.8% to $79.48 in after-hours trading Thursday.","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"-1","news_tag":"EditorSelect,movement,express","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.52.0","shortVersion":"4.52.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2677991586","isCrawlerRequest":true}