Ulta to Bring Whoop Wearable Tech to New Audiences
Dow Jones11-04
1125 ET - Ulta Beauty and Whoop are teaming up, with plans for the beauty retailer to sell the startup's health-tracking wristbands in some of its stores starting next year. For Whoop, the move brings its technology to Ulta's loyal customer base interested in beauty, wellness and self-care. "As WHOOP continues to grow beyond our roots in elite sport, we're seeing incredible demand from people who want to better understand their health and improve how they feel every day," Whoop's Chief Commercial Officer Kyle Leahy says. Leahy says Whoop sees the move as the beginning of a much broader relationship between the two companies, with opportunities to work together on new health-oriented products and experiences.
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