Adobe Integrates CX Enterprise Coworker Into AI Platforms From OpenAI, Google, Microsoft

MT Newswires Live11-04 22:46

Adobe (ADBE) said Wednesday that its CX Enterprise Coworker is now integrated into AI platforms from Anthropic, Databricks, Alphabet (GOOGL, GOOG) unit Google, OpenAI and Microsoft (MSFT), with Amazon's (AMZN) Amazon Web Services, IBM (IBM) and Snowflake (SNOW) expected to follow.

The integration enables marketing teams to plan, orchestrate and optimize customer experiences through their preferred AI platforms, the company said.

Adobe also introduced pre-built Model Context Protocol connectors linking CX Enterprise Coworker with partner tools such as Amazon Ads, Databricks Genie, Meta campaigns and Snowflake Cortex AI.

The company said industry partners are using the platform to develop and scale customized agentic AI solutions for enterprise customers.

Adobe, Alphabet, Microsoft and Amazon shares were up 2%, 3.4%, 5.5% and 7.2%, respectively, in recent Wednesday trading.

Price: 252.56, Change: +6.42, Percent Change: +2.61

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