I thought chairing Sussex Cricket would mean a quiet off-season. I was wrong

cityam11-05

The county cricket season may have concluded but players return to training this month Ed Warner on the deluge of work that is triggered by the end of cricket’s County Championship, from recruitment ...

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Just ask the Australian squad, five matches into a 21-Test stretch across 12 months and under the cosh from both national media and past players. Fancy a swift cricket fix this weekend?There’s a clutch of matches in the Abu Dhabi T10 tournament that starts on Saturday. You’ll find them in the UK on Premier Sports.I had thought that my first off-season as a county chair would be an opportunity to de-stress, but was swiftly disabused of the notion. If anything, the workload stepped up once stumps were pulled for the final time in the English summer , and Sussex’s players scattered on holidays, international duty or overseas employment.","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"IDEV":"iShares Core MSCI International Developed Markets ETF","IMOM":"Alpha Architect International Quantitative Momentum ETF","VNIE":"Vontobel International Equity Active ETF","BKCI":"BNY MELLON CONCENTRATED INTERNATIONAL ETF","QBIF":"AllianzIM International Equity Buffer15 ETF","AVDV":"Avantis International Small Cap Value ETF","BGH":"巴克艾Gp控股","TXUE":"Thornburg International Equity ETF","SBBX":"苏塞克斯银行","TLCI":"Touchstone International Equity ETF"},"translate_title":"我以为主持苏塞克斯板球会意味着一个安静的淡季。我错了","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TLCI":0.6,"BKCI":0.6,"IDEV":0.6,"BGH":0.6,"AVDV":0.6,"TXUE":0.6,"SBBX":1.5,"VNIE":0.6,"IMOM":0.6,"QBIF":0.6},"content_text":"The county cricket season may have concluded but players return to training this month Ed Warner on the deluge of work that is triggered by the end of cricket’s County Championship, from recruitment and sponsorship to strategic planning for a possible fall in media rights revenue.The sun never sets on modern day cricket. Just ask the Australian squad, five matches into a 21-Test stretch across 12 months and under the cosh from both national media and past players. Fancy a swift cricket fix this weekend? There’s a clutch of matches in the Abu Dhabi T10 tournament that starts on Saturday. You’ll find them in the UK on Premier Sports.I had thought that my first off-season as a county chair would be an opportunity to de-stress, but was swiftly disabused of the notion. If anything, the workload stepped up once stumps were pulled for the final time in the English summer (or more accurately, early autumn), and Sussex’s players scattered on holidays, international duty or overseas employment.\n\n\n\nAs a fan, the end of the domestic season is an opportunity for other sporting interests to crowd in. As an administrator, autumn is the season of hellos and goodbyes, recruitment interviews, sponsor and membership renewals, budgeting and strategic planning. It is as if a deluge of work has been held back by the activity of cricket itself. Only once that necessary focus on the sport is removed can preparations for the next season begin in earnest.As has been well reported, including here, Sussex Cricket is operating under “special measures” imposed by the England and Wales Cricket Board as a result of past poor financial management and governance failings. While this has added to the list of essential tasks that are dominating our diaries right now, a trawl of specialist cricket media and announcements from other counties reveals that we are far from alone in having to reshape our leadership and playing roster. The merry-go-round of talent is spinning faster than ever, the money in global franchise cricket proving its accelerator.\n\nStay in the know\nThree daily briefings with the key market moves and top business and political stories.\nSUBSCRIBE HERE\n\nJust this week we welcomed new men’s head coach Matt Walker to his first day of work at our County Ground. The first members of his squad will arrive back for fitness conditioning work in a couple of weeks. We were also delighted to announce the appointment of our new CEO, Beth Barrett-Wild, who has most recently spent 13 years at the ECB in leadership roles in women’s cricket, including as tournament director at this summer’s ICC Women’s T20 World Cup. The response to Beth from within cricket and sport more widely has been phenomenally positive. In between, we appointed five new directors, completing a refresh of the board that began earlier in the year.\n\n\n\n\n“The opportunity to lead and help shape the future of the oldest professional cricket club in the world is something eight-year-old Beth could only have dreamt of.” \nBeth Barrett-Wild on her appointment as Sussex Cricket CEOIn the next couple of days we will hopefully go public with the hiring of a new director of cricket. Next up after that, a couple of player signings and a high-profile former cricketer to be nominated to our members as Sussex Cricket’s next president.All of this activity is taking place against the backdrop of movements elsewhere across the sport as well as rumours and misdirections. It may be that the growing propensity of many news outlets to report on overseas matches from UK sofas rather than sending correspondents abroad has increased the gossip quotient. Idle hands and minds and all that. Or, just as likely, editor demands for 24hr rolling updates. I confess it’s fun and frustrating in equal measure to be in the maelstrom.The strategic planning at all first class counties, and the ECB itself as the sport’s national ruling body, is currently dominated by talk of the next round of TV rights deals, both here and internationally. The strong sense is that values will likely be flat at best, with a very real risk that they will be down. If so, the financial consequences would be felt throughout cricket.\n\n\n\nThe biggest single contributor to the ECB’s revenues is broadcast income. Remember, unlike the FA in football and the RFU in rugby, the ECB does not own its own ground and all the income opportunities that come with ownership of Wembley and Twickenham. If the Indian TV market softens on cricket, that’s less money for the International Cricket Council, and hence less to be distributed by it to the ECB. 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