As noted, drawing a direct comparison between ROKU's market and that of Microsoft or Apple in their early stages is not entirely accurate. However, it is entirely valid to compare the concept of broad adoption of new technology ecosystems. While TV manufacturers offer streaming capabilities, they do not generate revenue from them nor do they develop their own streaming ecosystems. ROKU, on the other hand, deviates from typical TV manufacturers by focusing on building a dominant set of streaming capabilities and partnerships that can be monetized. Thus, the analogy of MS::ROKU or APPL::ROKU holds true in the context of revenue-generating ecosystems rather than end-user experience. As far as usability, speaking from personal experience, ROKU surpasses Samsung, Google, Apple, and Amazon in terms of the end-user experience. As a result, ROKU is currently undervalued in the market. $Roku Inc(ROKU)$