I was eagerly awaiting the recent earnings reports from tech giants Microsoft and Google, hoping for positive surprises. The anticipation was palpable, given the companies' immense influence on the global market and their significant impact on my investment portfolio.

To my delight, both Microsoft and Google delivered impressive earnings that surpassed market expectations. Microsoft, the renowned software and cloud services giant, demonstrated robust growth across its product lines, while Google, the search engine behemoth, saw a substantial increase in online ad revenue and continued to dominate the digital advertising space.

Following these earnings releases, my trading strategy revolves around carefully analyzing the financial results and their potential implications for the companies' future growth. The surprises in their earnings indicate that both Microsoft and Google are successfully navigating the ever-changing tech landscape and capitalizing on emerging opportunities.

Microsoft's strong performance across its cloud services, productivity tools, and gaming divisions reaffirms its position as a frontrunner in the industry. As a result, I am considering increasing my holdings in Microsoft, as I believe the company's long-term prospects remain promising. The continued adoption of Microsoft Azure, its cloud platform, and the growing demand for Microsoft 365 products suggest a positive trajectory for the company's revenue and profits.

Similarly, Google's impressive ad revenue growth underscores its relevance in the digital advertising ecosystem. The company's dominance in search and its efforts in diversifying its revenue streams, including cloud services and YouTube, make it an attractive investment option. Consequently, I am inclined to maintain my current position in Google, with potential plans to add to it in the future.

When determining my target prices for both Microsoft and Google, I will closely monitor their price-to-earnings ratios (P/E), price-to-sales ratios (P/S), and other valuation metrics. Additionally, I'll keep an eye on any upcoming news or announcements that may influence their stock prices, such as new product launches, strategic partnerships, or regulatory developments.

While I am optimistic about the future prospects of both companies, I understand that the tech industry can be highly volatile. Therefore, I will set conservative target prices based on a careful analysis of historical performance and industry trends. My approach will be to take a long-term view, avoiding knee-jerk reactions to short-term market fluctuations.

In conclusion, the surprise earnings from Microsoft and Google have presented exciting opportunities for investors like me. By closely monitoring their performance and aligning my trading strategy with their growth potential, I aim to capitalize on the continued success of these tech giants. Ultimately, my investment decisions will be guided by a prudent approach, focusing on long-term gains and the fundamental strength of these industry leaders.