The term Apple has been around for a long time even before the Apple now as we know it. A fruit first and foremost to begin with. Long before the Apple company revolutionised the world, the Apple fruit contributed its own 'revolution' in the scientific world. It was what dropped and helped in the so called discovery of gravity. 

Fast forward several centuries later and the Apple that everyone seem to think of before the fruit seems to be defying gravity and keeps ploughing higher. That is of course a good thing if you are a shareholder (and you bought when it is closer to 'Earth'!). However, this Apple has gone to greater heights and we have to wonder if this is where gravity does not work anymore or more realistically when is it before the stock runs out of kinetic energy and barrels back to Earth. 

To answer that question, in order to go even higher more energy is needed and that is where these earnings come into place. To justify such lofty heights, the earnings must keep up. The fuel must be provided to keep rocketing! 

The next refuel is coming up soon in the form of the earnings' release. Apple has to beat or be in line at least with market expectations. Or the rocket will stall. And forward guidance needs to please the market too. Can they do that? Honestly, I am not sure. They are exposed much to the consumers. Consumers have been doing great so far. But these rate hikes and the delayed effects are unpredictable. So the upcoming earnings will be important to hear how confident the company is looking ahead. It is worthwhile noting the pivoting towards fintech to alleviate the dependence on consumers so that might help take some pressure off. 

Disclaimer: Please kindly do your own due diligence as this is a sharing article and in no means financial advise. I am just sharing my opinions and thoughts.

Thanks for reading my commentary. Hope it helps!

Stay safe! 😊

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